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  3. FERRARI CELEBRATES THE OPENING OF CASA FERRARI ABU DHABI WITH RECORD-BREAKING 200+ CAR PARADE

FERRARI CELEBRATES THE OPENING OF CASA FERRARI ABU DHABI WITH RECORD-BREAKING 200+ CAR PARADE

27 Nov 2023
  • How did Ferrari celebrated the opening of Casa Ferrari Abu Dhabi?

This weekend Ferrari celebrates the fourth edition of Casa Ferrari Abu Dhabi in the Middle East, taking place during the excitement of the F1 Grand Prix weekend from the 24th – 26th November 2023.

A RECORD-BREAKING 200+ CAR PARADE

A RECORD-BREAKING 200+ CAR PARADE

To mark the occasion, Al Tayer Motors, the exclusive UAE importer-dealer for Ferrari invited Ferraristi from across the country to take part in a stunning 210-car parade which departed from the Al Tayer Motors Ferrari showroom in Dubai, before cruising to Casa Ferrari in Abu Dhabi.

The impressive parade welcomed Ferraristi and created a unique opportunity to bring Ferrari owners together. Casa Ferrari Abu Dhabi showcases the very best of Ferrari through an invite-only immersive experience, where guests enjoy the Italian automaker’s unique hospitality along with a celebration of the brand’s heritage as well as some of its latest innovations. 

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Jack Uppal, President and General Manager, General Motors Africa and Middle East: “The arrival of the first-ever GMC Canyon to the region marks a return to the midsize pick-up truck segment in the Middle East. Our engineers and designers did not take any short cuts. The all-new Canyon AT4X is the most advanced off road midsize truck – and it signals our commitment to the continued growth of GMC in the region, with laser-focus on our core GMC customer base and to continue to deliver off-road capable vehicles. Canyon AT4X brings offroad performance elements we first introduced on our flagship Sierra AT4X into a more compact package, catering to a wider audience. The Canyon stands as the “official vehicle of nowhere” and we can’t wait to see it everywhere.”