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GRAND IS NOT ENOUGH

16 May 2023

A new era of class-leading performance, driving dynamics and ultra-luxury is nearly upon us. A new benchmark.

Final preparations are underway as Aston Martin plans to unveil a new generation of the legendary DB bloodline on 24 May 2023, a landmark date heralding the start of the ultra-luxury British brand’s next generation.

High-performance and ultra-luxury

High-performance and ultra-luxury

Core values of high-performance and ultra-luxury are spearheading Aston Martin’s next generation of sports cars, and this first model will be a stunning example of what’s to come. A generation that will see all Aston Martin models characterized by prodigious performance and pinpoint driving dynamics, seamless integration of advanced technologies and the sublime style and impeccable craftsmanship for which the brand has long been renowned.

This highly anticipated sports car will break free from the norms of the GT sector, creating a new category of one celebrating 75 years of Aston Martin’s iconic DB bloodline of exceptional hand-built British sportscars.

This is no mere GT. Grand is not enough.

Motor 283

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