The campaign features Khaseibah, an extraordinary Emirati grandmother who has dedicated her life to preserving Emirati heritage, alongside her granddaughter, Reem. Demonstrating exceptional linguistic and sporting abilities, Reem has earned gold, silver, and bronze medals in various competitions for determined individuals. Moreover, Reem is a gifted artist, displaying prowess in drawing, stitching, embroidery, and crafting handmade treasures. Azeizah Al Hassani, an Emirati trailblazer and the first female engineer in the sector of unconventional resources in the UAE forms the third inspirational figure in the campaign.

Claire Jackson, Marketing Manager at Audi Abu Dhabi, said, “Audi Abu Dhabi stands firm in its commitment to progress and innovation that is also inclusive and equitable. With this campaign, we aim for these exceptional women’s narratives to inspire and empower women in the UAE to pursue their passions and turn their dreams into reality.”