In celebration of Emirati Women’s Day, Audi, Al Nabooda Automobiles held an intimate event at their showroom to highlight the incredible accomplishments of the UAE’s trailblazing women. The occasion brought together several distinguished VIP guests and key influential figures from the Emirati community, all of whom came together to shine a light on the achievements of Emirati women.
The event was kickstarted by esteemed Emirati poet, Hamda Almheiri, whose powerful words highlighted the remarkable journey of Emirati women and their invaluable contributions to society. In line with this year’s Emirati Women’s Day theme – “We Collaborate for Tomorrow” – Almheiri’s poem touched on the importance of working together to collectively find innovative solutions to tomorrow’s challenges.
Moderated by well-known media personality, Azza Al Mughairy, attendees were also invited to tune into a fireside chat with visionary Emirati entrepreneur, AlAnoud Alhashmi, who shared personal anecdotes from her own journey. Inspiring attendees, Alhashmi recounted instances when she integrated innovation and entrepreneurship in her own life and underlined the importance of empowering the next generation of female entrepreneurs.
On this occasion, K Rajaram, CEO of Al Nabooda Automobiles, said: “We are thrilled to welcome these remarkable women to our showroom this Emirati Women's Day, each of whom has made a significant impact on society through their diverse achievements and unique accomplishments. These female trailblazers have inspired a push towards disruption, sustainability, and innovation – the same core values we at Audi, Al Nabooda strive to achieve.”
As attendees enjoyed a seated brunch, on display was the work of talented Emirati artist, Duha AlHallami, who conceived an exclusive design in honor of the occasion. The creation adorned the hood of a white Audi e-tron GT, forging a connection between the car's distinctive qualities symbolizing innovation and progress, and the event's underlying message of future advancement. Guests were also met with the captivating sounds of Emirati oud player, Shamsa Al Jasmi, and were welcomed to explore a variety of henna designs by established henna artist, Dr. Azra.
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Women have always made their way in the world of car racing with difficulty, defying all stereotypes, views and societal expectations in a field that has been dominated by men for decades. The struggle for supremacy is particularly difficult in the Middle East, but that has not buried the dreams of many women to sit behind the wheel of racing cars on the Track, especially the team of Palestinian racers who called themselves the “Speed Sisters.” In the following lines, we will introduce you to them in a quick tour and how they were an inspiration to many ambitious girls who only accept achieving their dreams, no matter how impossible they seem.
In the heart of the Middle East, where societal norms often dictate gender roles, one Palestinian woman is defying stereotypes and tearing up the track as a street racer and drifter. Meet Noor, a trailblazer who is not only challenging conventions but also inspiring a generation of women across the region. As a member of the Speed Sisters, the Arab world's premier female racing team, Noor is making history with every turn of the wheel.
Hailing from Palestine, Noor's journey into the world of motorsports was anything but conventional. Growing up in a society where pursuits like racing were predominantly seen as male-dominated activities, she faced skepticism and opposition from many. However, fueled by her passion for speed and adrenaline, Noor refused to let societal expectations hold her back.
A new survey conducted by Audi Abu Dhabi has revealed that seven in ten UAE residents believe that women are independent and confident in making their own decisions when buying and driving a performance car. The research, which explores general perceptions around women and performance cars, comes as Audi Abu Dhabi is geared to launch the new Audi RS3 Sedan and RS3 Sportback models.
While the survey results also showed lingering perceptions that women are less interested in performance cars (38%), have less knowledge of performance cars (39%), and are less skilled when it comes to driving them (37%), the findings interestingly showcased that the influence of external opinions holds little sway.
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