Kia announced today its highly acclaimed the all-new Niro has won the ‘World's Best Car for 2023’ accolade at the 2023 Women's World Car of the Year. The announcement of the winner coincides with International Women's Day, a very special day not only because it gives women a voice but also because of the link in many countries between the automobile and personal autonomy
Before casting their votes, the 63 motoring journalists from 43 countries tested dozens of models and evaluated every detail. In the first round of voting, the best cars in each category were chosen from a total of 59 candidates. In the second round, these finalists were used as the basis for the selection of the World's Best Car 2023. In the end, and after much scrutiny, the scales tipped heavily in favor of the Kia Niro.
The all-new Niro has been designed from the ground up to meet and exceed the expectations of eco-minded consumers. An integral part of Kia’s growing eco-friendly model line-up, the next-generation Niro has been designed from the ground up to meet the complex and varied needs of today’s sustainability-conscious consumers.
The second generation of the Niro has already won several awards, including a Golden Steering Wheel award for the category ‘Compact SUV’ and first place in the mass-market category in the J.D. Power 2022 Electric Vehicle Experience Ownership Study. Furthermore, the model was shortlisted for the 2023 World Car of the Year awards.
All voting has been verified by Grant Thornton from their office in Auckland, New Zealand. This auditor has certified the results of the WWCOTY since its inception in 2009
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Women have always made their way in the world of car racing with difficulty, defying all stereotypes, views and societal expectations in a field that has been dominated by men for decades. The struggle for supremacy is particularly difficult in the Middle East, but that has not buried the dreams of many women to sit behind the wheel of racing cars on the Track, especially the team of Palestinian racers who called themselves the “Speed Sisters.” In the following lines, we will introduce you to them in a quick tour and how they were an inspiration to many ambitious girls who only accept achieving their dreams, no matter how impossible they seem.
In the heart of the Middle East, where societal norms often dictate gender roles, one Palestinian woman is defying stereotypes and tearing up the track as a street racer and drifter. Meet Noor, a trailblazer who is not only challenging conventions but also inspiring a generation of women across the region. As a member of the Speed Sisters, the Arab world's premier female racing team, Noor is making history with every turn of the wheel.
Hailing from Palestine, Noor's journey into the world of motorsports was anything but conventional. Growing up in a society where pursuits like racing were predominantly seen as male-dominated activities, she faced skepticism and opposition from many. However, fueled by her passion for speed and adrenaline, Noor refused to let societal expectations hold her back.
A new survey conducted by Audi Abu Dhabi has revealed that seven in ten UAE residents believe that women are independent and confident in making their own decisions when buying and driving a performance car. The research, which explores general perceptions around women and performance cars, comes as Audi Abu Dhabi is geared to launch the new Audi RS3 Sedan and RS3 Sportback models.
While the survey results also showed lingering perceptions that women are less interested in performance cars (38%), have less knowledge of performance cars (39%), and are less skilled when it comes to driving them (37%), the findings interestingly showcased that the influence of external opinions holds little sway.
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