The campaign will encourage drivers to prepare their vehicles, particularly their tires, ahead of the summer and traveling season. Emphasizing the significance of safety and achieving peak performance, the initiative will underscore the importance of tire maintenance for customers, and drivers in order to optimize uptime. It is necessary to maintain the life durability of tires as they are essential for braking systems, as well as supporting heavy loads with better stability and control.

Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa said: “Road safety is a shared responsibility, and at Bridgestone, we are dedicated to playing our part in creating safer roads. We are proud to collaborate with our local partner Nile Projects & Trading and bring the #CheckedbyBridgestone campaign to petrol stations in Egypt.

Through this campaign, we aim to raise awareness about tire safety and provide free visual tyre checks to ensure that motorists in Egypt can drive with confidence. By partnering with Nile projects for trading company and leveraging our Fit & Fix network, we will be able to reach our customer segments across Egypt, making it convenient to access our services. Egypt is a remarkable destination for global travelers. It offers a diverse range of activities and adventures, such as cruising the Nile River, exploring ancient heritage sites, and camping amidst breathtaking landscapes. As more people visit Egypt, we recognize the importance of ensuring their safety on the roads.”

The safety checks conducted during the campaign to include tire safety checks, battery checks, wiper checks, and safety tool checks. Bridgestone continues to encourage its customers, operators, and other industry personnel to follow guidelines regarding tyro maintenance through campaigns like #CheckedbyBridgestone, which aims at promoting safety in the mobility sector.

Proper tire maintenance is crucial as it directly impacts fuel consumption, emissions, and overall performance. Factors such as tire age, wear and tear, and inflation pressure significantly contribute to ensuring safety, ride comfort, and stability, especially on loose or wet roads. By maintaining the correct inflation pressure, tires can minimize rolling resistance, leading to improved efficiency, reduced wear, and lower fuel consumption.

Bridgestone’s initiatives reflect its commitment of ‘Empowerment: Committed to contributing to a society that ensures accessibility and dignity for all’ and ‘Ease: Committed to bringing comfort and peace of mind to mobility life’ under its ‘Bridgestone E8 Commitment’.