Bridgestone, a global leader in tyre and mobility solutions, together with its long-term local partner Nile Projects & Trading, a leading tire partner within the region known for its Fit & Fix Nationwide network, is organizing the #CheckedbyBridgestone campaign in Egypt. The campaign aims to enhance tire safety awareness among drivers and promote road safety through a series of free visual tyre checks conducted at petrol stations in Egypt.
Commencing in June 2023, the campaign runs over three weekends. During this period, customers will have the chance to receive complimentary visual tyre inspections at various locations throughout Cairo and Giza. Building upon the success of similar campaign at several markets in the region, this time event has been restructured to provide an even with better experience and full of surprises.
The campaign will encourage drivers to prepare their vehicles, particularly their tires, ahead of the summer and traveling season. Emphasizing the significance of safety and achieving peak performance, the initiative will underscore the importance of tire maintenance for customers, and drivers in order to optimize uptime. It is necessary to maintain the life durability of tires as they are essential for braking systems, as well as supporting heavy loads with better stability and control.
Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa said: “Road safety is a shared responsibility, and at Bridgestone, we are dedicated to playing our part in creating safer roads. We are proud to collaborate with our local partner Nile Projects & Trading and bring the #CheckedbyBridgestone campaign to petrol stations in Egypt.
Through this campaign, we aim to raise awareness about tire safety and provide free visual tyre checks to ensure that motorists in Egypt can drive with confidence. By partnering with Nile projects for trading company and leveraging our Fit & Fix network, we will be able to reach our customer segments across Egypt, making it convenient to access our services. Egypt is a remarkable destination for global travelers. It offers a diverse range of activities and adventures, such as cruising the Nile River, exploring ancient heritage sites, and camping amidst breathtaking landscapes. As more people visit Egypt, we recognize the importance of ensuring their safety on the roads.”
The safety checks conducted during the campaign to include tire safety checks, battery checks, wiper checks, and safety tool checks. Bridgestone continues to encourage its customers, operators, and other industry personnel to follow guidelines regarding tyro maintenance through campaigns like #CheckedbyBridgestone, which aims at promoting safety in the mobility sector.
Proper tire maintenance is crucial as it directly impacts fuel consumption, emissions, and overall performance. Factors such as tire age, wear and tear, and inflation pressure significantly contribute to ensuring safety, ride comfort, and stability, especially on loose or wet roads. By maintaining the correct inflation pressure, tires can minimize rolling resistance, leading to improved efficiency, reduced wear, and lower fuel consumption.
Bridgestone’s initiatives reflect its commitment of ‘Empowerment: Committed to contributing to a society that ensures accessibility and dignity for all’ and ‘Ease: Committed to bringing comfort and peace of mind to mobility life’ under its ‘Bridgestone E8 Commitment’.
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In recent years, automotive technology has advanced rapidly, with one of the notable developments being traffic detection systems in vehicles. These systems, often integrated with a broader suite of advanced driver-assistance systems (ADAS), play a crucial role in enhancing road safety and driving convenience. Let's delve deeper into what traffic detection systems are, how they work, and why they are becoming increasingly important in modern automobiles.
The United Arab Emirates has an elaborate traffic management system on its territory, which is considered one of the strongest and most effective traffic systems in the region. In particular, the Emirate of Dubai is keen to maintain traffic and its safety to provide safety and security for both its residents and visitors. Therefore, Dubai Police requires all drivers on its territory to have constantly renewed driving licenses. In the following lines, we will provide you with the details of renewing the driving license in Dubai.
During the holy month of Ramadan, it is sad to witness hundreds of accidents and dozens of fatalities every year. Ramadan is a very special time and it is all about being with the ones close to you, which creates a lot of traffic! This festive time also brings unique challenges for all traffic participants.
Tokio Marine, one of the largest UAE auto insurers teamed up with RoadSafetyUAE to analyze their 2023 Ramadan motor insurance claims data (22 March to 20 April 2023) to come up with meaningful insights aimed at raising awareness and protecting UAE road users.
Takako Matsuo, Senior Manager Direct Business and Marketing of Tokio Marine & Nichido Fire Insurance Co., Ltd states: “We collect a significant amount of claims data which we thoroughly analyze and we want to share the key findings for the good of the people and society in the UAE. In this instance, we analyzed 1,320 UAE claims data. The Ramadan period poses a specific challenge to UAE road users and we want to contribute from our side to keep everyone safe on the road.”
Thomas Edelmann, Founder & Managing Director of RoadSafetyUAE states: “Tokio Marine is in a great position to share real-life data benefitting UAE road users. It was amazing to team up with the Team at Tokio Marine to jointly analyze their claims data. It takes great commitment from a company to go the extra mile to use their resources to the broader benefit and to raise the awareness for Ramadan specific road safety. UAE motorists need to be especially careful with regards to the behavior of other drivers in Ramadan, as in more than 50% of accidents third party is at fault and in 36% it is shared fault. Between 1 to 4pm most accidents are taking place (35%), followed by the late morning rush hour from 9-12pm (21%). Wednesdays are the most dangerous week days, while the weekends are the safest. Motorists in the age bracket of 30-39 years are most vulnerable, followed by the segment of 40–49 year olds. Accident claims by nationality seem to follow the demographic distribution.”
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