A new survey conducted by Audi Abu Dhabi has revealed that seven in ten UAE residents believe that women are independent and confident in making their own decisions when buying and driving a performance car. The research, which explores general perceptions around women and performance cars, comes as Audi Abu Dhabi is geared to launch the new Audi RS3 Sedan and RS3 Sportback models.
While the survey results also showed lingering perceptions that women are less interested in performance cars (38%), have less knowledge of performance cars (39%), and are less skilled when it comes to driving them (37%), the findings interestingly showcased that the influence of external opinions holds little sway.
Scott Shears, General Manager of Audi Abu Dhabi, commented on the findings saying: "At Audi, we firmly believe that at the wheel, skill knows no gender. The brand's commitment to empowering all drivers, irrespective of gender, fuels our progress, innovation, and design. We are happy to see an increasing number of female drivers in our performance models. The results of this survey are a reflection of the commitment of the UAE government to gender balance and the fundamental belief from the leadership that women and men are equal partners in society."
As Audi Abu Dhabi welcomes the arrival of the new RS3 Sedan and RS3 Sportback in showrooms across Abu Dhabi and Al Ain, the dealership continues to champion innovation and performance in the automotive industry. The RS3 models represent Audi's commitment to delivering unparalleled driving dynamics, pure emotion, and high suitability for everyday use, redefining the standards of the compact segment.
The all-new RS3 Sedan and RS3 Sportback offer impressive performance, with acceleration from 0 to 100 km/h in just 3.8 seconds and a top speed of up to 290 km/h. Equipped with a 294 kW (400 PS) five-cylinder engine delivering 500 Nm of torque, RS Torque Splitter, semi slicks, and specific RS driving modes – the high-performance engine delivers rapid acceleration with a highly intoxicating sound. Visually, the RS3 demonstrates its sporty DNA with a wider body, RS sports exhaust system, and cockpit displays like those found in race cars.
“The Audi RS3 showcases superior driving dynamics, setting new standards with its powerful design, exceptional driving dynamics, and 2.5-liter TFSI engine. This model represents an exciting entry point into the Audi Sport lineup, embodying Audi's commitment to providing thrilling driving experiences. The expressive design and RS-specific controls elevate the latest RS3 models to premium sports cars suitable for daily use,“ added Scott Shears, General Manager of Audi Abu Dhabi.
Available in different trim levels, the new RS3 allows customers to choose a version that reflects individual styling, driving experience, and equipment level.
The RS3 joins Audi Abu Dhabi and Al Ain's esteemed lineup of performance vehicles, including the RS e-tron GT, RS7 Sportback Performance, RSQ3 Sportback, RSQ8, RSQ5, the iconic R8, and many more, offering customers an exciting entry point into the Audi Sport lineup.
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Women have always made their way in the world of car racing with difficulty, defying all stereotypes, views and societal expectations in a field that has been dominated by men for decades. The struggle for supremacy is particularly difficult in the Middle East, but that has not buried the dreams of many women to sit behind the wheel of racing cars on the Track, especially the team of Palestinian racers who called themselves the “Speed Sisters.” In the following lines, we will introduce you to them in a quick tour and how they were an inspiration to many ambitious girls who only accept achieving their dreams, no matter how impossible they seem.
In the heart of the Middle East, where societal norms often dictate gender roles, one Palestinian woman is defying stereotypes and tearing up the track as a street racer and drifter. Meet Noor, a trailblazer who is not only challenging conventions but also inspiring a generation of women across the region. As a member of the Speed Sisters, the Arab world's premier female racing team, Noor is making history with every turn of the wheel.
Hailing from Palestine, Noor's journey into the world of motorsports was anything but conventional. Growing up in a society where pursuits like racing were predominantly seen as male-dominated activities, she faced skepticism and opposition from many. However, fueled by her passion for speed and adrenaline, Noor refused to let societal expectations hold her back.
In a landmark moment for motorsport, Reem Al Aboud - the pioneering Saudi Arabian female racing driver - clocked a faster 0-60mph acceleration time than the current Formula 1 benchmark, highlighting Formula E's commitment to innovation and diversity in the lead-up to International Women's Day.
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