AITO has landed in the UAE, making its Middle East debut through a new partnership with Performance Plus Motors, a division of Abu Dhabi Motors. The brand, already a rising star in China’s luxury electric vehicle space, now steps onto the UAE stage with its premium flagship, the AITO 9, aiming to attract drivers who value innovation, comfort, and cutting edge technology.
The UAE is one of the most dynamic markets for luxury vehicles, with buyers who demand both innovation and prestige. For AITO, entering this market offers more than visibility. It builds instant credibility in a region known for early tech adoption and a passion for premium cars.
The timing is strategic. AITO signed its agreement with Abu Dhabi Motors in Chongqing, setting the stage for a full rollout backed by Performance Plus Motors. This includes sales, after sales support, and new brand experience centers that match AITO’s high end image. ADM will also lead tailored marketing campaigns to connect with regional preferences.
The AITO 9 will be the first model offered. It has already completed all necessary certifications and has been customized for local driving conditions. With a strong record in China’s luxury EV segment, the AITO 9 arrives in the UAE with serious credentials. It leads its class in the RMB 500,000+ category and brings intelligent design, comfort, and advanced technology that early UAE test drivers are already experiencing firsthand.
Vehicles have reached Dubai, road testing is underway, and all signs point to a full launch in the near future. With ADM’s support and a clear commitment to intelligent mobility, AITO is not just entering the UAE. It is setting up a long term base to reach the rest of the Middle East.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.