Anchored by the campaign theme “Luxury is Standard, Everything Else is Complimentary” the event will spotlight INFINITI’s premium line-up, including the QX80, QX60, QX50, and QX55. Customers can look forward to savings of up to AED 60,000 on select models, making it an ideal opportunity to step into the world of INFINITI with unmatched value. Customers can alternatively enjoy a suite of complimentary benefits, such as free insurance, tinting, ceramic coating, and service as well as a five-year warranty, five years of roadside assistance, valet service, and VIP pick-up and drop-off on specific models, all aimed at providing complete peace of mind throughout the ownership journey. Taking place just as families prepare for the new academic year and as many residents return from summer breaks, the timing of the INFINITI Weekend Sale offers customers the perfect chance to begin a fresh chapter with a luxury vehicle that combines refinement, performance, and advanced technology. With its spacious interiors, cutting-edge features, and attention to detail, the INFINITI range is particularly well-suited to the needs of modern families and professionals seeking both comfort and distinction in their daily drives.

Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: “At Al Masaood Automobiles, we are committed to delivering more than just premium vehicles. We focus on creating a complete ownership experience that brings convenience, value, and peace of mind to our customers. The INFINITI Weekend Sale reflects this philosophy, offering unmatched benefits at a time when many are looking for a fresh start, whether its families preparing for the school year or individuals seeking a new journey.” Al Masaood Automobiles has consistently worked to enhance its customer experience, combining world-class products with tailored services that meet the needs of today’s drivers. The INFINITI Weekend Sale is a continuation of this approach, ensuring that customers not only invest in a premium vehicle but also enjoy an ownership journey defined by trust, reliability, and added value. The sale will be held exclusively at Al Masaood Automobiles’ INFINITI showrooms in Abu Dhabi, Al Ain, and the Al Dhafra region from 29 to 31 August 2025. Customers are encouraged to visit early to explore the models on offer and take advantage of the limited-time promotions.