Mr. Ta Xuan Hien, CEO of VinFast Middle East, said: "The agreement with Al Mana Holding W.L.L. marks an important milestone in VinFast's global market expansion strategy, and specifically, our entry into the Middle East. We are confident that Al Mana Holding's reputation, expertise and market knowledge will enable us to quickly deliver premium products and services to Qatari customers."
Mr. Hisham Saleh Al Mana, Chairman of Al Mana Holding, said: "We are thrilled to announce our exclusive partnership with VinFast in Qatar, adding to the Al Mana Holding's portfolio. VinFast's innovation and rapid growth showcase their high-quality products. By joining forces, Al Mana Holding and VinFast aim to revolutionize the Qatari automotive landscape, offering customers a range of cutting-edge electric vehicles that cater to their needs while minimizing environmental impact."
Since the fourth quarter of 2023, VinFast has changed its strategy from a direct sales model to consumers to a hybrid model that leverages existing distribution infrastructure through the establishment of a global dealer network. It is expected that sales through dealers will contribute significantly to VinFast's sales in the second half of 2024.
In addition to key markets such as the United States, Canada, and Europe, VinFast is actively expanding into neighboring countries in Asia such as India, Indonesia, Thailand, and the Philippines, as well as the Middle East and Africa.
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