Mr. Ta Xuan Hien, CEO of VinFast Middle East, said: "The agreement with Al Mana Holding W.L.L. marks an important milestone in VinFast's global market expansion strategy, and specifically, our entry into the Middle East. We are confident that Al Mana Holding's reputation, expertise and market knowledge will enable us to quickly deliver premium products and services to Qatari customers."
Mr. Hisham Saleh Al Mana, Chairman of Al Mana Holding, said: "We are thrilled to announce our exclusive partnership with VinFast in Qatar, adding to the Al Mana Holding's portfolio. VinFast's innovation and rapid growth showcase their high-quality products. By joining forces, Al Mana Holding and VinFast aim to revolutionize the Qatari automotive landscape, offering customers a range of cutting-edge electric vehicles that cater to their needs while minimizing environmental impact."
Since the fourth quarter of 2023, VinFast has changed its strategy from a direct sales model to consumers to a hybrid model that leverages existing distribution infrastructure through the establishment of a global dealer network. It is expected that sales through dealers will contribute significantly to VinFast's sales in the second half of 2024.
In addition to key markets such as the United States, Canada, and Europe, VinFast is actively expanding into neighboring countries in Asia such as India, Indonesia, Thailand, and the Philippines, as well as the Middle East and Africa.
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Ultimate Motors, the authorized dealer for Lamborghini in Abu Dhabi and Dubai, is dedicated to delivering unrivaled excellence in customer experience and top-tier automotive services. Whether you visit our showroom or service center, our team of skilled sales advisors and certified technicians ensures that your Lamborghini journey adheres to the highest standards of luxury and performance.
Operating within the United Arab Emirates, Ultimate Motors is strategically located in both Abu Dhabi and Dubai, with flagship facilities in both cities. These prime locations allow us to serve a wide range of customers, offering the convenience and accessibility that our discerning clientele expect.
AW Rostamani Group (AWR), one of the nation’s leading conglomerates and the official distributor of ZEEKR – a global pure electric premium vehicle brand under Geely Holding Group – in the UAE, marks a significant moment in the country’s automotive landscape with the official opening of ZEEKR Space, the first dedicated ZEEKR showroom in the UAE. The state-of-the-art facility in Dubai underscores the brand’s commitment to delivering an unparalleled, seamless experience for its customers.
Located on Sheikh Zayed Road, ZEEKR Space is designed to provide digital-first experiences, immersing EV enthusiasts in the global brand’s premium EVs. Visitors can explore the brand’s high performance capabilities, innovative technology, and distinct design with its two models; the ZEEKR 001 and the ZEEKR X.
Nissan has announced Al Hashar Automotive, part of the Al Hashar Group, as its only authorised official distributor in the Sultanate of Oman, a market that holds considerable significance for the brand as part of its strategy to expand in the Middle East. Nissan’s new partner in Oman will deliver the brand’s innovative customer experience to diverse audiences through a network of state-of-the-art 3S (Sales, Service, and Spare Parts) facilities across the country. Al Hashar Automotive is expected to begin operations in early September.
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