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  3. ADAMAS MOTOR GROUP HOSTS THE LARGEST LOTUS EMIRA GATHERING IN THE MIDDLE EAST

ADAMAS MOTOR GROUP HOSTS THE LARGEST LOTUS EMIRA GATHERING IN THE MIDDLE EAST

07 Feb 2024

Adamas Motor Group, the exclusive Retail Partner of Lotus Cars in the UAE, is proud to announce the resounding success of the Lotus Emira Founders Appreciation Event held on 03 February 2024. The activity was held as a gesture of gratitude to first local owners and concluded with over 50 vehicles joining in for a commemorative photograph, marking the largest gathering of Lotus Emira sports cars ever held in the Middle East.

The Emira Founders Appreciation Event underscored the exceptional sales performance of the Lotus Emira in the UAE in 2023. It also celebrated the flourishing community of local Lotus enthusiasts in Dubai and Abu Dhabi, now recognized among the most successful global cities for Lotus Emira sales last year, under the stewardship of Adamas Motor Group.

A Celebration of Success

A Celebration of Success

“Today, we celebrate not only the success of the Lotus Emira but also the unparalleled bond that unites us with the Lotus community in the UAE. We are truly thankful for the trust and passion of our owners and are thrilled to see the Emira making a mark on the roads of the UAE and becoming an integral part of the Lotus legacy.”

Karl Hamer, Chairman & CEO, Adamas Motor Group

“We are delighted with the success of Emira globally and seeing the fast-growing community of owners in the UAE. The Emira captures the ethos of Lotus while incorporating new technological innovations that satisfy the present consumer expectations. In 2024, deliveries will commence for the new turbocharged 2.0-litre four-cylinder engine. We look forward for the community to continue to grow and remain engaged with the brand.”

Dan Balmer, Executive Director, Asia Pacific, Middle East & Africa, Group Lotus

The Lotus Emira became a modern icon in the world of sports cars, and has captivated local enthusiasts with its dynamic performance, cutting-edge technology and timeless design. This mid-engined performance car tips the scales at only 1,405 kilograms in its lightest configuration and accelerates from 0-100 km/h in just 4.5 seconds. Available powertrains include a Lotus engineered 2.0-litre four-cylinder unit from technical partner AMG or the characterful 3.5-litre V6, both calibrated for maximum driver engagement. Despite its class-leading performance, the Emira is considered an every-day sportscar and features a wealth of convenience features setting new standards for practicality, comfort and functionality.

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NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

17 Jun 2024
NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE  ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 

SBX CARS BREAKS WORLD RECORD FOR THE MOST VALUABLE CAR SOLD ONLINE

17 Jun 2024
SBX CARS BREAKS WORLD RECORD FOR THE  MOST VALUABLE CAR SOLD ONLINE

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.