Al Ghurair Investment, one of the largest diversified family business groups in the UAE, today announced the launch of the Emirates’ first of a kind “pop-up” automotive showroom concept to mark the highly anticipated debut of Chinese automobile manufacturer, Exeed Automobile Company’s (EXEED), premium range of sports utility vehicles (SUVs) in the country.
A state-of-the-art showroom at the heart of the iconic Al Ghurair Centre, the pop-up transcends traditional automotive in-mall pop-ups introducing a concept befitting of Dubai, the “City of Firsts”, and Al Ghurair Investment’s legacy as a pioneer and innovator. Beyond amplifying consumer choice in the premium SUV segment, EXEED’s debut is testament to Al Ghurair Investment’s relentlessness in introducing new brands and technologies to the local market as well as their long-standing commitment to enhancing customer experience.
Commenting on the launch, John Iossifidis, Group CEO, Al Ghurair Investment, said: “We are delighted to commemorate EXEED’s debut with our new pop-up showroom concept. Through this launch, we are proud to continue the pioneering legacy of Al Ghurair, bringing forth brands whose passion for innovation and discovery align with our own. Our customers remain at the heart of all we do, and it brings me great pleasure to reveal EXEED in this manner - for what we hope stands out as a memorable experience. As we accelerate our pursuit of better, we do so with a future-focused mindset and an innate understanding of the evolving needs of our customers, after all they were born for more.”
Through the unique showroom, Al Ghurair Investment offers visitors the chance to view the vehicles, book a test drive, and purchase their vehicle of choice from a selection of three models including the LX, VX, and TX.
Mohammed Maktari, General Manager, Al Ghurair Auto, said: “This launch has been highly anticipated, and we are pleased with the successful opening of this unique showroom and its alignment with EXEED as a premium brand. Our commitment goes beyond bringing luxury innovative products to the local market; as the automotive industry evolves, it is vital that we explore not only emerging technologies but also introducing said products through immersive experiences that elevate customer journeys.”
In March 2023, Al Ghurair Investment announced a strategic partnership with Chinese automobile manufacturer, Exceed Automobile Company (EXEED), to debut their premium range of sports utility vehicles (SUVs) across the United Arab Emirates. The partnership aims to accelerate Al Ghurair Investment’s pursuit of sustainable excellence, driven by innovation and technology.
Following its presence across the GCC in Saudi Arabia, Qatar and Kuwait, EXEED, with Al Ghurair Investment as the exclusive distributor, is expected to open its first showroom in the UAE in 2023 with prime positioning on Etihad Road, with further opportunities being explored in Abu Dhabi, as well as plans for an additional showroom in Dubai in the pipeline.
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Chevrolet has unleashed the unthinkable in the Corvette ZR1. The King of the Hill returns with the most powerful V8 ever produced in America from an auto manufacturer, mind-bending specs, and iconic design to challenge the world’s best supercars in both coupe and convertible variants.
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• Purposeful carbon fiber aero package creates over 1,200 pounds (544 Kg) of downforce at top speed.
• ZR1 revives one of the most iconic styles in Corvette history: the split rear window.
“The team that revolutionized Corvette with a mid-engine architecture took on another challenge: take ZR1 to the next level,” said Scott Bell, vice president, Chevrolet. “Corvette ZR1 is about pushing the envelope with raw power and cutting-edge innovation. From Stingray, to Z06, E-Ray, and now ZR1, the Corvette family continues to elevate with each new iteration — and challenge the best in the world.”
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The automotive world is abuzz with the announcement that Lanzante, the renowned vehicle specialist known for transforming track-focused machines into road-going marvels, is set to convert the Red Bull RB17 hypercar into a street-legal version. This ambitious project aims to bring Adrian Newey’s V-10 beast from the racetrack to the public roads, and while the challenge is daunting, Lanzante's track record suggests they are up for it. The Red Bull RB17, designed by the legendary Adrian Newey, is a testament to cutting-edge engineering and performance. The track-only version of the hypercar weighs a mere 1,984 pounds, making it lighter than a Mazda MX-5 Miata ND. Yet, despite its featherweight design, it boasts a staggering 1,200 horsepower. This immense power allows it to lap Silverstone a second quicker than a Formula 1 car, according to recent simulations.
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