Al Ghurair Investment, one of the largest diversified family business groups in the UAE, today announced the launch of the Emirates’ first of a kind “pop-up” automotive showroom concept to mark the highly anticipated debut of Chinese automobile manufacturer, Exeed Automobile Company’s (EXEED), premium range of sports utility vehicles (SUVs) in the country.
A state-of-the-art showroom at the heart of the iconic Al Ghurair Centre, the pop-up transcends traditional automotive in-mall pop-ups introducing a concept befitting of Dubai, the “City of Firsts”, and Al Ghurair Investment’s legacy as a pioneer and innovator. Beyond amplifying consumer choice in the premium SUV segment, EXEED’s debut is testament to Al Ghurair Investment’s relentlessness in introducing new brands and technologies to the local market as well as their long-standing commitment to enhancing customer experience.
Commenting on the launch, John Iossifidis, Group CEO, Al Ghurair Investment, said: “We are delighted to commemorate EXEED’s debut with our new pop-up showroom concept. Through this launch, we are proud to continue the pioneering legacy of Al Ghurair, bringing forth brands whose passion for innovation and discovery align with our own. Our customers remain at the heart of all we do, and it brings me great pleasure to reveal EXEED in this manner - for what we hope stands out as a memorable experience. As we accelerate our pursuit of better, we do so with a future-focused mindset and an innate understanding of the evolving needs of our customers, after all they were born for more.”
Through the unique showroom, Al Ghurair Investment offers visitors the chance to view the vehicles, book a test drive, and purchase their vehicle of choice from a selection of three models including the LX, VX, and TX.
Mohammed Maktari, General Manager, Al Ghurair Auto, said: “This launch has been highly anticipated, and we are pleased with the successful opening of this unique showroom and its alignment with EXEED as a premium brand. Our commitment goes beyond bringing luxury innovative products to the local market; as the automotive industry evolves, it is vital that we explore not only emerging technologies but also introducing said products through immersive experiences that elevate customer journeys.”
In March 2023, Al Ghurair Investment announced a strategic partnership with Chinese automobile manufacturer, Exceed Automobile Company (EXEED), to debut their premium range of sports utility vehicles (SUVs) across the United Arab Emirates. The partnership aims to accelerate Al Ghurair Investment’s pursuit of sustainable excellence, driven by innovation and technology.
Following its presence across the GCC in Saudi Arabia, Qatar and Kuwait, EXEED, with Al Ghurair Investment as the exclusive distributor, is expected to open its first showroom in the UAE in 2023 with prime positioning on Etihad Road, with further opportunities being explored in Abu Dhabi, as well as plans for an additional showroom in Dubai in the pipeline.
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