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  3. Al Masaood Automobiles Announces Launch of Special Nissan Patrol Super Safari 2024 Al Ostoura Edition

Al Masaood Automobiles Announces Launch of Special Nissan Patrol Super Safari 2024 Al Ostoura Edition

23 Mar 2024
  • How has Nissan shaped the Nissan Patrol Super Safari 2024 Al Ostoura Edition to UAE's Cultural Landscape?

Al Masaood Automobiles, the authorised distributor for Nissan, INFINITI, and Renault in Abu Dhabi, Al Ain, and the Western Region recently announced a remarkable addition to its lineup – the exclusive 2024 ‘Al Ostoura’ edition of the Nissan Patrol Super Safari. ‘Al Ostoura,’ meaning ‘The Legend,’ celebrates the iconic vehicle’s storied legacy and its strong bond with the region’s heritage.

The Nissan Patrol Super Safari has long been a preferred choice for those looking for off-roading abilities and shares a profound connection with the spirit of adventure of the Middle East.

A Cultural Icon of the UAE

A Cultural Icon of the UAE

More than just a vehicle, the Nissan Patrol Super Safari has emerged as a cultural icon in the region. The deep-rooted affinity for it first began in the 1980s when it was popular for its all-terrain capabilities, durability in extreme heat, and unmistaken reliability. Over the years, its spacious and comfortable interior has made it ideal for families and groups, making it the perfect choice for the culture in the UAE – distinguished by a love of large gatherings, communal outings, and shared adventures. This adaptability has always allowed the vehicle to cater to a broad spectrum of personal and commercial needs, embedding it into the history of the UAE and the region. Moreover, its simplicity and ease of maintenance earned it a special place in the hearts of enthusiasts, solidifying its status as an iconic and beloved vehicle in the Middle East.

Bachir Gemayel, Director of Sales and Marketing at Al Masaood Automobiles said, "Every adventure, every mile across the desert landscapes of the capital, the Nissan Patrol Super Safari has been more than just a vehicle; it's been a part of adventures, stories, and heritage. With the launch of the 2024 'Al Ostoura' – the finale edition of the renowned Nissan Patrol Super Safari, we're not just celebrating a legendary vehicle; we're celebrating the journeys, the memories, and the bonds it has built. At Al Masaood Automobiles, we're proud to offer our customers this special edition that mirrors the heart and soul of our community.”

The Nissan Patrol Super Safari Al Ostoura offers a blend of heritage, luxury, and supreme performance, and features design enhancements inspired by the desert landscape and cultural motifs, making it a collector's item for those who cherish both the history and the capabilities of the car.

Motor 283

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Julie Mehretu’s BMW Art Car Celebrates its World Premiere at the Centre Pompidou in Paris.

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Julie Mehretu’s BMW Art Car Celebrates its World Premiere at the Centre Pompidou in Paris.

The 20th BMW Art Car is being presented to the public for the first time today at the Centre Pompidou in Paris. Designed by renowned New York-based contemporary artist Julie Mehretu, the project transforms the BMW M Hybrid V8 racecar into a performative work of art, continuing a longstanding tradition of BMW Art Cars and competitive racing. Just a few weeks after its World Premiere in the French capital, the newest edition in the storied BMW Art Car collection will compete in the 24 Hours of Le Mans.

“The whole BMW Art Car project is about invention, about imagination, about pushing limits of what can be possible. I don’t think of this car as something you would exhibit. I am thinking of it as something that will race in Le Mans. It’s a performative painting. My BMW Art Car was created in close collaboration with motorsport and engineering teams,” says Julie Mehretu. “The BMW Art Car is only completed once the race is over.”

The collaboration between BMW and Julie Mehretu also includes a joint commitment to a series of PanAfrican Translocal Media Workshops for filmmakers, which will tour various African cities in 2025 and 2026, and will culminate in a major exhibition at the Zeitz Museum of Contemporary Art Africa in Cape Town.

“The BMW Art Cars are an essential part of our global cultural commitment. For almost 50 years, we have been cooperating with artists who are just as fascinated by mobility and design as they are by technology and motorsports. Julie Mehretu's vision for a racing car is an extraordinarily strong contribution to our BMW Art Cars series,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “Julie Mehretu has created more than an amazing Art Car. Her ideas provided the impetus for us to expand the cultural commitment of our Art Cars to promote the creativity of young artists in Africa.”