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  3. ASTON MARTIN CELEBRATES INNOVATION WITH KING’S AWARD FOR ENTERPRISE

ASTON MARTIN CELEBRATES INNOVATION WITH KING’S AWARD FOR ENTERPRISE

11 May 2024
  • How does Aston Martin's commitment to innovation and craftsmanship shine through in their award-winning bespoke interiors?

Aston Martin has been proudly honoured with a King’s Award for Enterprise, for innovation. Recognising the ultra-luxury carmaker’s unique approach to combining handcraft with the latest technology in the creation of its bespoke leather interiors, Aston Martin has created and patented an innovative perforating and quilting technique that produces decorative finishes and promotes the cooling function on its ultra-luxury leather seats. Supporting the ability for customers to create their own intimately personal Aston Martin, Aston Martin’s proprietary manufacturing technology has enabled perforated holes to be crafted in bespoke patterns to a customer’s specific design, which is impossible with traditional tooling.

Aston Martin Receives King’s Award for Enterprise

Aston Martin Receives King’s Award for Enterprise

Lawrence Stroll, Executive Chairman of Aston Martin said: “As a company with a commitment to innovation, we are incredibly proud to be honoured with this King’s Award for Enterprise, which celebrates both the ingenuity of our craftspeople and the quality of Aston Martin’s bespoke interiors.

“Recognising our combination of handcraft and cutting-edge manufacturing technology, this award highlights the unique composition of our ultra-luxury interiors and how our manufacturing team have gone to extra lengths to ensure the highest level of personalisation is offered to our customers, whilst not compromising on our seat technology’s core functionality.”

The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, are the most prestigious business awards in the UK. The awards were first established in 1965 and were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II by recognising outstanding UK businesses. Successful businesses are able to use the esteemed King’s Awards Emblem for the next five years. With this the third time Aston Martin has been awarded the honour since 1998.

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