Aston Martin has launched an all-new environment on its multi award-winning online configurator, welcoming customers to spec their own perfect car within the Aston Martin Aramco Cognizant Formula One™ Team’s pit garage.
In what is a world first amongst any automotive manufacturer, customers, fans, and dealer partners can now virtually specify any of Aston Martin’s breathtaking product range within the high-performance setting of a Formula 1 ® pit garage.
Launched ahead of the second Grand Prix of the season in Saudi Arabia, the new digital environment displays Aston Martin’s AMR23 challenger within the garage, allowing customers and fans to take inspiration from the pinnacle of motorsport engineering and design when bringing to life their bespoke interpretation of an Aston Martin.
Following Fernando Alonso’s stunning podium finish at the season-opening Gulf Air Bahrain Grand Prix, the online configurator also proudly exhibits the third-placed trophy in exquisite 3D Ultra High Definition detail, allowing users to enjoy the team’s first silverware of the season, while having the ability to zoom in to explore every fine detail of the car.
Once the ultimate expression and interpretation of an Aston Martin has been created, customers and fans can download a personalised brochure of their configuration, share their favourite configurations to social media and choose to book a test drive at any point in the process.
Celebrating Aston Martin’s 110th anniversary, the configurator also allows users to experience its racing pedigree past and present, through an additional virtual environment of the historic Brooklands circuit, the location of the marque’s early forays into racing.
Renato Bisignani, Head of Global Marketing and Communications at Aston Martin said: Offering a choice of exquisitely designed and Ultra High Definition backdrops - from studio environments to real locations – is a key ingredient to our award-winning configurators success, inspiring our customers to visualise their perfect Aston Martin across global locations, while taking inspiration from the thought-provoking back drops.
With recent brand research revealing that almost 90% of our customers are passionate about Formula 1 ®, we believe this high-performance inspired environment will draw further synergies between track and road, allowing our customers to spec all of our models from within the Aston Martin Aramco Cognizant Formula One™ Team pit garage.
Our configurator has always been designed to engage, excite and inspire, with more than half of our customers now using this digital tool during their purchase journey. We are therefore committed to further expanding its offering and developing unique features as part of our focus to deliver luxury digital experiences for our customers.
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Chevrolet has unleashed the unthinkable in the Corvette ZR1. The King of the Hill returns with the most powerful V8 ever produced in America from an auto manufacturer, mind-bending specs, and iconic design to challenge the world’s best supercars in both coupe and convertible variants.
• Corvette ZR1 features a 5.5L, twin-turbocharged DOHC flat-plane crank V8 engine dubbed the LT7.
• The LT7 engine produces 1,064 horsepower at 7,000 rpm and 828 lb-ft (1123 Nm) of torque at 6,000 rpm, per SAE guidelines — the most power ever from a factory Corvette and the most powerful V8 ever produced in America from an auto manufacturer.
• Corvette ZR1 boasts a GM-estimated top speed of over 215 mph (346 Kph) on the racetrack and will dispatch the quarter mile with a GM-estimated sub-10-second time1.
• Purposeful carbon fiber aero package creates over 1,200 pounds (544 Kg) of downforce at top speed.
• ZR1 revives one of the most iconic styles in Corvette history: the split rear window.
“The team that revolutionized Corvette with a mid-engine architecture took on another challenge: take ZR1 to the next level,” said Scott Bell, vice president, Chevrolet. “Corvette ZR1 is about pushing the envelope with raw power and cutting-edge innovation. From Stingray, to Z06, E-Ray, and now ZR1, the Corvette family continues to elevate with each new iteration — and challenge the best in the world.”
The new 2025 Ram 1500 is now available in the Middle East, featuring an all-new 3.0-liter Hurricane engine family that brings more power, performance, and improved fuel efficiency.
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The automotive world is abuzz with the announcement that Lanzante, the renowned vehicle specialist known for transforming track-focused machines into road-going marvels, is set to convert the Red Bull RB17 hypercar into a street-legal version. This ambitious project aims to bring Adrian Newey’s V-10 beast from the racetrack to the public roads, and while the challenge is daunting, Lanzante's track record suggests they are up for it. The Red Bull RB17, designed by the legendary Adrian Newey, is a testament to cutting-edge engineering and performance. The track-only version of the hypercar weighs a mere 1,984 pounds, making it lighter than a Mazda MX-5 Miata ND. Yet, despite its featherweight design, it boasts a staggering 1,200 horsepower. This immense power allows it to lap Silverstone a second quicker than a Formula 1 car, according to recent simulations.
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