Type above and press Enter to search. Press Esc to cancel.

  1. Cars and Engines
  2. What's Happening
  3. Aston Martin announces Bowers & Wilkins as official audio partner

Aston Martin announces Bowers & Wilkins as official audio partner

03 Jun 2023
  • What is the sound system used in the DB12?
  • What are the specifications of the DB12?
  • What are the features of the Bowers & Wilkins Surround Sound System?

Debuting in the new DB12, Aston Martin drivers will be able to enjoy the newly developed Bowers & Wilkins Surround Sound System in their cars for the first time, as two iconic British brands announce an exciting new audio partnership.

An optional surround sound system upgrade

An optional surround sound system upgrade

In the pursuit of the ultimate sensory experience, Bowers & Wilkins’ and Aston Martin’s world class engineering teams worked together to develop an optional surround sound system upgrade. Taking technologies and innovations found in Bowers & Wilkins’ industry-leading loudspeakers and audio products, this bespoke system has been acoustically engineered to deliver a truly spectacular listening experience.

High-performance proprietary technologies, such as Aluminium Double Dome tweeters and Continuum® mid-range drive units, give this 15-speaker, double amplified 1,170W surround sound system a balanced and accurate sound. Meanwhile, dedicated 3D headline speakers and a powerful subwoofer ensure the most enthralling sound experience possible in an Aston Martin.

Sensorially supercharged, the immersive quality of the high-end performance audio system is achieved by perfect location, direction and symmetry of the speaker positions, which have been meticulously built deep into the fabric of the DB12; something that has been achieved by close co-operation between Aston Martin and Bowers & Wilkins’ engineers.

Launched at a stunning premiere during the Cannes International Film Festival on 24 May 2023, DB12’s core values of high-performance and ultra-luxury are spearheading Aston Martin’s next generation of sportscars. As such it heralds a new era. One which will see all Aston Martin models characterised by prodigious performance, seamless integration of advanced technologies and the sublime style and exemplary craftsmanship for which the brand has been renowned.

Fittingly, throughout the development process of the audio system between Aston Martin and Bowers & Wilkins, it was clear from the outset that the two iconic brands encapsulate these characteristics, sharing the same brand values, with a focus on technical innovation and a passion for high performance.

Celebrating this shared vision, the launch of DB12 appropriately ushers in the start of the official partnership which will yield further collaboration, striving for heightened levels of performance.

Aston Martin DB12

Aston Martin DB12

Billed as the world’s first Super Tourer, DB12 is defining its own new category of one.

DB12 delivers a quantum shift in sporting character and dynamic capability, combining a scintillating driving experience with exceptional refinement, state-of-the-art technology and indulgent luxury.

Blessed with exceptional performance and handling to satisfy and reward the most demanding drivers, its meticulously honed chassis is perfectly matched to a class-leading 680PS/800NM V8 Twin-Turbo powertrain. The result is an energised Aston Martin that shines with authenticity, capability and passion to deliver a driving experience that’s second to none.

The announcement of DB12 comes as Aston Martin celebrates two significant milestones in 2023; Its monumental 110th anniversary and 75 years of the illustrious DB model line.

About the Bowers & Wilkins Surround Sound System

About the Bowers & Wilkins Surround Sound System

The Bowers & Wilkins Surround Sound System, offered as an option for the first time ever in an Aston Martin, is centred around a configuration of 15 loudspeakers, a 14-channel amplifier and state-of-the-art sound processing technology. 

5x Bowers & Wilkins 25mm Nautilus™ Aluminium Double Dome tweeters

Located in the dashboard, doors and behind the B-pillar, Bowers & Wilkins Nautilus™ Aluminium Double Dome tweeters are derived from the iconic Bowers & Wilkins Nautilus™ loudspeaker, with spiralling diffusion channels that soak up reflected sound from the rear of each tweeter drive unit. Resonances are reduced to a minimum for an incredibly detailed and engaging listening experience, where you hear only the audio that is part of the performance.

5x Bowers & Wilkins Continuum® mid-range speakers

Positioned in close proximity to the tweeters, the 100mm Continuum® mid-range speakers represent the result of eight years’ development, delivering a great step forward in midrange speaker performance. The authenticity and precision in the reproduction of voices and instruments creates a truly realistic sound throughout the DB12, for all occupants. Based on the principle of control and optimised flexibility, the woven composite construction is carefully damped to absorb unwanted resonance resulting in a cleaner midrange sound with lower unwanted noise, resulting in a more open, neutral performance.

With its beautiful silver finish, the Continuum™ Cone is as visually appealing as it is technologically advanced.

Tweeter-on-Top technology

Tweeter-on-Top technology sees the tweeter separated from the rest of the cabinet to reduce coloration. Within a car, it also minimises acoustic reflection from the windscreen, instead directing sound directly at the occupants. The result is improved clarity of the system, resulting in a sound that is more detailed, clear and natural. Three mounted tweeters sit proudly on the dashboard of the DB12 completing the highly stylised interior.

The new partnership promises to deliver a heightened level of performance, technology and driver involvement by extending the Aston Martin experience to car audio and music – a key component of the thrill of driving.

Marek Reichman, Executive Vice President & Chief Creative Officer at Aston Martin, said: “In this new dawn of our next generation sportscars, precisely crafted couture-level interiors are crucial to the delivery of a totally immersive, emotional, human experience. The pure sound of our engines alone already delivers visceral emotions and sensations. And now, with the addition of truly perforating sound being delivered so clearly through the newly developed audio system, we’ve harmonized our interior designs with new innovation and tech, so our drivers feel the energy, feel the calm, feel the luxury, all at once. Bowers and Wilkins have delivered a system that both meets these design ambitions and ensures that it looks as striking as it sounds. Drivers may wield it as they wish to create their own perfect experience”.

Dan Shepherd, Vice President of Licensing and Partnerships at Bowers & Wilkins, said, “The alignment of Bowers and Wilkins with Aston Martin is an entirely natural one, with both celebrating their British heritage while being renowned for innovation and creating thrilling experiences. As well as car-audio integration, this exciting new partnership will also lead to elevated brand co-operations in the future. We proudly look forward to the next chapter.”

Motor 283

BY Motor 283

Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.

Al-Futtaim Toyota unveils new GR86 coupe at Dubai Autodrome

23 Apr 2024
Al-Futtaim Toyota unveils new GR86 coupe at Dubai Autodrome

Toyota GR owners in the United Arab Emirates were amongst the first in the country to be treated to a surprise unveiling of the new Toyota GR86 Coupe. Guests attending the Suhoor on the Track event hosted by Al-Futtaim Toyota for GR owners at the Dubai Autodrome enjoyed the exclusive reveal whilst enjoying an evening of fine food and driving thrills on Dubai’s world-renowned racing circuit.

With the launch of the new Toyota GR86, sports car enthusiasts in the United Arab Emirates can look forward to an exciting, yet accessible addition to Al-Futtaim Toyota’s GR (GAZOO RACING) collection with the launch of the new Toyota GR86. The sleek and stylish coupe provides an entry point to Toyota’s high-performance GR range, bringing the rewards of sports-focused handling and performance to a wider audience.


23 Apr 2024

Sporty at heart, compact in size and Italian style at first sight. The wait is over. Alfa Romeo presents the new ALFA ROMEO JUNIOR to the international press in Milan, at the historic headquarters of the Automobile Club Milano, with a dual purpose: on the one hand, to demonstrate Alfa Romeo’s new language; on the other, to confirm that visceral and proud partnership with the city where Alfa Romeo was founded in 1910 as an emblem of the perfect balance between innovation and tradition, founding characteristics that bind the brand to its hometown.

Orders are now open for ALFA ROMEO JUNIOR in the “SPECIALE” launch version, the new gateway to the Alfa Romeo world for everyone, Alfisti fans and beyond, who has been awaiting the brand's return to the segment. To play a leading role, Alfa Romeo offers the sportiest and most exciting compact car to drive in the entire class, being just over 4 metres long.

In a segment populated by sporty versions derived from generalist models, ALFA ROMEO JUNIOR is proposed as cool and unique, combining a captivating style with the most advanced technology in terms of connectivity, driving dynamics and uncompromising comfort, as evidenced by the largest trunk among premium competitors (400 L).

ALFA ROMEO JUNIOR is available in “IBRIDA” configuration, the first in the segment to also offer the Q4 all-wheel drive variant with automated rear-wheel drive axle management, and as “ELETTRICA,” in two power variants with 156 hp and a range of up to 410 km, as well as the sportier 240-hp VELOCE, the epitome of Alfa Romeo's sporting DNA.

The 805-HP AMG GT63 S E Performance: A New Standard in Mercedes-AMG Supercars

22 Apr 2024
The 805-HP AMG GT63 S E Performance: A New Standard in Mercedes-AMG Supercars

Mercedes-AMG has unleashed its latest creation, and it's nothing short of breathtaking. The GT63 S E Performance stands as a testament to engineering prowess and a bold step forward in hybrid performance vehicles. Packed with an astonishing 805 horsepower and jaw-dropping acceleration figures, this coupe redefines what it means to combine electrification with raw power.