EXEED by Al Ghurair, the renowned premium automotive brand exclusively represented by AG Auto in the UAE, has revealed its extraordinary success in the rapidly expanding Chinese car buyer market in less than two months of operations. The surge in popularity of Chinese automobiles within the region has been particularly remarkable over the past few months, with EXEED by Al Ghurair achieving record-breaking sales since the grand opening of its flagship showroom in Dubai.
EXEED by Al Ghurair’s impressive milestone in registering 200 SUVs is driven by the LX model, which leads the way with an impressive 35% of total sales. The RX closely follows it at 30%, while the TXL and VX stand at 18%. This enthusiastic response from customers has prompted the brand to establish its two showrooms in Abu Dhabi, accommodating the surging demand in the capital, set to open in the last quarter of 2023. Additionally, a second showroom in Dubai is also in the works. Over the course of the partnership, Al Ghurair Investment will also introduce key EXEED technologies, including a range of hybrid vehicles in 2024, to be followed by electric vehicles, demonstrating its commitment to offering a wide range of options for discerning customers.
One of the primary drivers behind the success of EXEED by Al Ghurair in the UAE is its competitive pricing and exceptional value for money. Its vehicles are cost-effective alternatives to well-established brands, providing the ideal solution for budget-conscious buyers seeking reliable transportation at an affordable price point. Its UAE fleet has been particularly well-received by a diverse demographic of customers in the region, including Emirati and expat families, tech-savvy customers, and millennials.
Mohammed Maktari, General Manager at AG Auto, "At EXEED by Al Ghurair, our commitment lies in understanding our customers' preferences and addressing them with innovation. We are pleased with our strong entry into the UAE, and will continuously strive to meet evolving needs by introducing the latest, in-demand car models and value-added features tailored to customers’ unique requirements. Our rapid ascent is just the beginning of an exhilarating journey and we look forward to taking this to new heights in the coming months."
EXEED by Al Ghurair is China’s first premium car brand 'built from scratch', introducing a fusion of 'fashion and technology' across a line of high-performance and fuel-efficient SUVs. Along with a multitude of cutting-edge technologies that seamlessly integrate power, technical sophistication, innovation, and connectivity, EXEED by Al Ghurair has primarily focused on the premium SUV category, becoming the first in the GCC to introduce the RX model.
According to Glasgow Consulting Group, SUVs continue to be the preferred choice among UAE customers, holding a substantial market share. Data from the UAE indicates that SUVs dominate, constituting 40 - 45% of the market, while saloon/sedan cars make up approximately 35%, with the remaining share divided between vans and MPVs. The versatility and adaptability of EXEED by Al Ghurair’s premium SUVs have made them a popular choice among a broad spectrum of consumers.
The remarkable growth of Chinese car manufacturers in the UAE market is a testament to their competitive pricing, improved quality, diverse product offerings, and strategic partnerships. EXEED by Al Ghurair continues to invest in research & development, technology innovation, and local manufacturing facilities and is poised to further expand its market share in the years ahead.
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