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  3. Merex Investment Strengthens City Walk’s Automotive Offering

Merex Investment Strengthens City Walk’s Automotive Offering

21 Mar 2023

City Walk, the design-inspired destination by Merex Investment, is expanding its automotive collection with five new automotive showrooms of the future. The Boulevard in City Walk, covering over 330,000 square feet, will now house leading brands including Al Futtaim Automotive, VIP Design, Brabus, Al Damani, Voyah, and TECHART.

40,000 square feet showroom

40,000 square feet showroom

Automotive showrooms in the UAE are set to undergo major transformations in response to the region's booming automotive market. With passenger car sales predicted to double by 2026, showrooms will have to adapt to meet the needs of an increasingly diverse consumer base. City Walk is strengthening its automotive offering and welcoming showrooms of the future to cater to evolving consumer trends, further strengthening its reputation as the go-to destination for car enthusiasts in Dubai.

These new additions will complement the existing brands at The Boulevard, which include Rolls Royce, AMG Store, Alfa Romeo, Fiat & Abarth, and Cadillac. The new brands will offer a diverse range of vehicles, including sports cars, luxury vehicles, electrical vehicles and high-end SUVs, among others.

City Walk has been at the forefront of the change in the automotive showroom experience. City Walk Boulevard has become home to spaces designed to offer people a glimpse of the brands’ best experiences. We have been intentional in inviting automotive brands to create flagship experiences, which our audience loves. Becoming a hub for auto showrooms of the future and building a community of car enthusiasts, is in line with our vision to refresh all our destinations constantly, Shahram Shamsaee, CEO, Merex Investment.

Al Futtaim Automotive’s flagship showroom at City Walk will showcase all its brands, including electric vehicles. Luxury car dealership VIP Design, which specializes in vehicle customization, will open its first UAE showroom at the destination. Meanwhile, the Brabus showroom will feature high-performance aftermarket tuning for Mercedes-Benz cars and Al Damani, a subsidiary of M Glory Holding, will open a showroom, focusing on manufacturing electric cars. Lastly, Voyah, the luxury division of Dongfeng Motor Corporation, will open a showroom, featuring electric vehicles with Italian design influence, and TECHART will provide car parts and sales of Porsche cars. The German automobile tuner was founded in 1987 and specializes in offering extensive tuning packages for existing Porsches.

All these showrooms will add to City Walk’s experiential automotive showrooms, with a total of 40,000 square feet of GLA at The Boulevard. It will serve the growing community of car enthusiasts the chance to see a variety of brands, showcasing their latest technology, innovation and craftsmanship, across a curated selection of models.

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NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

17 Jun 2024
NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE  ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 

SBX CARS BREAKS WORLD RECORD FOR THE MOST VALUABLE CAR SOLD ONLINE

17 Jun 2024
SBX CARS BREAKS WORLD RECORD FOR THE  MOST VALUABLE CAR SOLD ONLINE

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.