As of today, FIAT stops producing gray cars. The decision was made to enhance the importance of colors in life, embodying the Italian way of living and reaffirming the Brand’s New Dolce Vita value.
Italy is indeed related to bright colors such as the Sea of Italy, the Sun of Italy, the Earth of Italy and the Sky of Italy; landscapes that provide FIAT with a lot of inspiration for its cars. The strategy is implemented to add a distinctive feature to FIAT’s cars in the automotive market, as 2023 is the year of a remarkable change for the Brand.
“We broke the rules: we decided to stop the production of FIAT gray cars. This is challenging and disruptive and it is aimed to further reinforcing FIAT’s leadership as the Brand of joy, colors, and optimism. Italy is the country of colors and, starting from today, FIAT’s cars too - declared Olivier Francois, FIAT Chief Executive Officer and Global Chief Marketing Officer at Stellantis - This choice further communicates to people the New Dolce Vita values and the Italian DNA embodied by the Brand. FIAT wants to inspire people to live with optimism and positivity and this will also be one of the missions of the new Fiat 600e, the electric for families and friends, which will be presented on 4th July”.
In the new dedicated video, thanks to which customers can discover FIAT brand-new colorful world, the brand’s CEO Olivier Francois aboard the new Fiat 600e takes a deep dive into colour, under the claim “ITALY. THE LAND OF COLORS. FIAT. THE BRAND OF COLORS”.
The current FIAT range - New 500, 500 Hybrid, 500X, Panda and Tipo - is available in different shades of colors, among those: Gelato white, Sicilia orange, Paprika orange, Passione red, Blu Dipinto di Blu, Italia blue, Venezia blue, Rugiada green, Foresta green, Rose gold and Cinema black – all with an evocative name that remind of Italian beautiful landscapes and dolce vita mood.
Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.
Infiniti’s latest offering, the QX55, represents a bold step forward in the world of luxury crossover SUVs. Designed to capture the attention of youthful drivers with refined tastes, this vehicle bridges the gap between sportiness and practicality, elegance and utility. The story of the QX55 is one of inspiration, innovation, and the push to create something truly unique, combining artistic expression with functional design. The Infiniti QX55 is a modern reinterpretation of the coupe-like crossover concept that Infiniti pioneered with its FX series years ago. However, the QX55 adds a fresh layer of sophistication and youthfulness that caters to the desires of a new generation of drivers. The inspiration for the QX55’s design stemmed from a bold challenge between Infiniti’s design team and the company’s visionaries. The goal? To create a practical crossover that retains the luxurious appeal Infiniti is known for while appealing to younger drivers seeking an expressive yet functional vehicle.
The journey to craft the QX55 was not without its challenges. Designers had to strike a balance between dynamic aesthetics and daily usability. Infiniti sought to avoid the common pitfalls of overly aggressive styling that often sacrifices comfort or practicality. Instead, they focused on creating a streamlined, coupé-like silhouette that hints at performance, without compromising on the essential interior space expected of an SUV.
British cycling legend and the all-time Tour de France stage wins record holder Sir Mark Cavendish has taken delivery of a new Aston Martin DBX707, marking the start of his role as the luxury automaker’s first-ever Global High Performance Ambassador.
SHARE
