As of today, FIAT stops producing gray cars. The decision was made to enhance the importance of colors in life, embodying the Italian way of living and reaffirming the Brand’s New Dolce Vita value.
Italy is indeed related to bright colors such as the Sea of Italy, the Sun of Italy, the Earth of Italy and the Sky of Italy; landscapes that provide FIAT with a lot of inspiration for its cars. The strategy is implemented to add a distinctive feature to FIAT’s cars in the automotive market, as 2023 is the year of a remarkable change for the Brand.
“We broke the rules: we decided to stop the production of FIAT gray cars. This is challenging and disruptive and it is aimed to further reinforcing FIAT’s leadership as the Brand of joy, colors, and optimism. Italy is the country of colors and, starting from today, FIAT’s cars too - declared Olivier Francois, FIAT Chief Executive Officer and Global Chief Marketing Officer at Stellantis - This choice further communicates to people the New Dolce Vita values and the Italian DNA embodied by the Brand. FIAT wants to inspire people to live with optimism and positivity and this will also be one of the missions of the new Fiat 600e, the electric for families and friends, which will be presented on 4th July”.
In the new dedicated video, thanks to which customers can discover FIAT brand-new colorful world, the brand’s CEO Olivier Francois aboard the new Fiat 600e takes a deep dive into colour, under the claim “ITALY. THE LAND OF COLORS. FIAT. THE BRAND OF COLORS”.
The current FIAT range - New 500, 500 Hybrid, 500X, Panda and Tipo - is available in different shades of colors, among those: Gelato white, Sicilia orange, Paprika orange, Passione red, Blu Dipinto di Blu, Italia blue, Venezia blue, Rugiada green, Foresta green, Rose gold and Cinema black – all with an evocative name that remind of Italian beautiful landscapes and dolce vita mood.
Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.
Chevrolet is proud that the iconic Tahoe continues to set the standard for full-size SUVs, thanks in large part to its powerful V8 engine. As the leader in its class, the Tahoe's V8 offers unparalleled performance, reliability, and efficiency, making it the superior choice for drivers who demand the best.
At the core of the Chevrolet Tahoe is the legendary V8 engine, a testament to Chevrolet's commitment to engineering excellence. With up to 420 horsepower and 460 lb-ft (624 Nm) of torque, the Tahoe's V8 engine delivers an unrivaled driving experience, whether you're navigating city streets or towing heavy loads.
The Toyota GR Yaris, already revered in automotive circles for its punchy performance and compact, rally-inspired design, is getting a special edition in Italy that takes things to another level. This limited-run version of the hot hatch marks a significant milestone in Toyota's motorsport history: 53 years since the automaker secured its first victory in the World Rally Championship (WRC). To commemorate that achievement, the GR Yaris TGR Italy Limited Edition is paying homage to the 1973 Corolla 1600 Coupe that earned Toyota its first WRC win at the Press On Regardless (POR) event in Detroit.
Stellantis Middle East and Africa (MEA) region, integral to the Company's "Third Engine" strategy within its global operations, today marked a significant milestone in its MEA expansion with the launch and local assembly of the Jeep® Grand Cherokee L in Egypt at the Arab American Vehicles (AAV) plant, affiliated with the Arab Organization for Industrialization.
SHARE
