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  3. Kia Middle East and Africa Unveils New Sorento Restyled Model in the Region

Kia Middle East and Africa Unveils New Sorento Restyled Model in the Region

30 May 2024
  • What are the standout features of the redesigned Kia Sorento, and how do they contribute to enhancing both its exterior presence and interior luxury?

Kia Middle East and Africa is thrilled to announce the launch of the new Kia Sorento restyled model, set to redefine the mid-size SUV market in the region. This launch marks a significant milestone for Kia, showcasing the brand’s commitment in innovation, style, and advanced technology.

A Blend of Bold Design and Luxury Innovation

A Blend of Bold Design and Luxury Innovation

The new Sorento showcases an eye-catching exterior design with a newly designed grille, vertical headlights, and L-shaped daytime running lights (DRL), giving it a bold road presence. The rear features a new star-map graphic that connects the vertical tail lamps, enhancing its modern look. The new model also offers rims up to 20 inches, catering to a variety of style preferences.

The Sorento’s redesigned interior is a testament to Kia’s dedication to luxury and comfort, equipped with a horizontal layout that emphasizes spaciousness. The new Kia infotainment platform features a 12.3-inch high-definition curved display screen, a 12.3-inch digital instrument cluster, and a 10-inch head-up display, along with wireless Apple CarPlay and Android Auto. Enhanced interior lighting with mood lamps creates a refined atmosphere, ensuring every journey is a premium experience.

Yaser Shabsogh, Vice President, Commercial Operations, Regional HQ, Middle East & Africa, Kia, stated: “This restyled model is a clear statement of Kia’s innovative approach and dedication to enhancing the driving experience. We invite all potential car buyers to visit our showrooms and experience the new Sorento first-hand.”

In terms of features, the new Sorento is equipped with a Digital Centre Mirror and advanced driving safety systems, including new driving safety (ADAS) such as Junction Turning, Junction Crossing, Lane–change Oncoming, Blind-spot Collision-avoidance Assist and 360-degree parking sensors. These technologies highlight Kia’s focus on safety and driver assistance, ensuring peace of mind for all passengers on the road.

Under the hood, the Sorento restyled is powered by a state-of-the-art 3.5L V6 engine, delivering 268 horsepower and 331 Nm of torque. This powerful engine ensures robust performance, making the Sorento a leader in its segment for both everyday driving and long-distance travel.

Ahmed Soudodi, Vice President, Product & Marketing, Regional HQ, Middle East & Africa, Kia, added: “The new Sorento restyled embodies Kia’s vision of combining bold design with cutting-edge technology. We are excited to bring this model to the region and confident it will resonate with our customers looking for a stylish, luxurious space, and high-performing mid-size SUV.”

Motor 283

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NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

17 Jun 2024
NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE  ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 

SBX CARS BREAKS WORLD RECORD FOR THE MOST VALUABLE CAR SOLD ONLINE

17 Jun 2024
SBX CARS BREAKS WORLD RECORD FOR THE  MOST VALUABLE CAR SOLD ONLINE

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.