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  3. Kia partners with The Waste Lab to launch ‘Cycle of Life’ campaign tackling food waste

Kia partners with The Waste Lab to launch ‘Cycle of Life’ campaign tackling food waste

27 Mar 2023

Kia Corporation is partnering with Dubai-based start-up, The Waste Lab, to launch a three-stage GCC operation transforming food waste into healthy compost. The partnership, due to commence from the beginning of Ramadan, aims to cut food waste during the holy month and raise awareness about the importance of adopting sustainable practices today.

Kia will be supporting The Waste Lab team by providing them with hybrid vehicles

Kia will be supporting The Waste Lab team by providing them with hybrid vehicles

As a sustainable mobility solutions provider, Kia will be supporting The Waste Lab team by providing them with hybrid vehicles. The project will adopt a holistic approach based on the ‘cycle of life’ concept — divided into three stages, across the UAE, Oman and Saudi Arabia respectively. The automotive brand will be supplying The Waste Lab with the Kia Niro Hybrid in the UAE, the Kia K5 Hybrid in Oman and the Kia K8 Hybrid in Saudi Arabia.

Operations will commence in the UAE. The first stage will oversee Kia and The Waste Lab collecting food waste from 150 households across two communities in Dubai, Sustainable City and Villa Lantana. Once collected, the food waste will be brought to The Waste Lab facilities, where it will be sorted and converted into healthy compost.

The second stage will take place at Lizq Oasis, a family-run, locally owned farm in Oman, where healthy compost and regenerative agricultural practices have transformed a small plot of land into a productive orchard that supports date plans, citrus and tropical fruit trees. This process goes hand-in-hand with The Waste Lab’s focus on soil health and organic farming.

The composting journey or ‘The Cycle of Life’ initiative will conclude with Saudi chef Yasmin Hamza. Her Indulge Thyself restaurant in Jeddah is a first-of-its-kind zero-waste fine-dining experience in the Middle East. Kia will host a farm-to-table Iftar at the restaurant to celebrate environmental advocates from the region.

Yaser Shabsogh, Chief Operating Officer, Regional HQ, Middle East & Africa, Kia, commented: “We are excited to strengthen our sustainability impact in the region with this partnership, especially in the occasion of the holy month of Ramadan. Movement is at the heart of our brand — it is how we do things to bridge communities and inspire people. Aligned to our ESG (Environmental, Social and Governance) strategy, developing this project with a homegrown entity as revolutionary as The Waste Lab allows us to protect our land and transform lives by creating zero-waste solutions for one and all. At Kia, raising awareness of a topic as critical as food waste is important to us in creating a more sustainable future. We hope that our sustainable movement can inspire everyone to prevent food wastage and to go beyond it, by developing a sense of responsibility towards the environment.”

Lara Hussein and Ceylan Uren, The Waste Lab founders also commented: We’ve always been passionate about finding ways to live harmoniously with our planet. Composting is our way to give back to the soil that provides so much to us. This nutrient-rich compost is transforming barren land into a productive and thriving ecosystem. This is the power of composting.

Motor 283

BY Motor 283

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Italian Government Pressures Alfa Romeo to Rename Milano SUV to 'Junior'

16 Apr 2024
Italian Government Pressures Alfa Romeo to Rename Milano SUV to 'Junior'

In a surprising turn of events, Alfa Romeo has announced that it will be changing the name of its recently unveiled Milano SUV to "Junior" after facing pressure from the Italian government. This decision comes amidst criticism from Italy's industry minister, Adolfo Urso, who expressed concerns over the marketing of a foreign-manufactured vehicle bearing an Italian name.

Auto China 2024 and beyond: Mercedes-Benz to showcase its focus on China with new products and localised developments

16 Apr 2024
Auto China 2024 and beyond: Mercedes-Benz to showcase its focus on China with new products and localised developments

At and around Auto China 2024, Mercedes Benz underlines its commitment to delivering dedicated products and technologies to Chinese customers. As the largest single automotive market in the world, China plays an important role in the long-term strategy of Mercedes Benz. Running up to the show, the company will maintain its leadership position in this market, headlined by the world premiere of the all-new electric Mercedes Benz G Class.

China is home to the company’s largest production site and the most comprehensive R&D hub outside Germany, playing a significant role in Mercedes Benz’s global R&D network. In recent years, Mercedes Benz strengthened its R&D capabilities in China, particularly in electrification and digitalisation. In 2021, the company opened the new R&D Tech Centre China in Beijing, equipped with state-of-the-art testing labs, including E drive, battery, charging, NVH, and more. In 2022, Mercedes Benz established the new R&D Centre Shanghai, focusing on connectivity, automated driving, plus software and hardware development. This April, a new building will be added with advanced hardware and software facilities designed to accelerate local development in cutting-edge digital innovations. Besides the R&D Centre, the existing Design Centre will continue to promote the digital dimension in Mercedes Benz designs.

Gordon Murray Automotive reveals all T.50s commemorative names ahead of prototype global dynamic debut

16 Apr 2024
Gordon Murray Automotive reveals all T.50s commemorative names ahead of prototype global dynamic debut

Premium British vehicle manufacturer Gordon Murray Automotive (GMA) has announced the 25 commemorative names to be paired with the 25 T.50s Niki Lauda chassis. Each of the track-only T.50s supercars will celebrate Gordon Murray’s rich racing heritage with their names commemorating the dates of his first 24 Grand Prix wins at different circuits, and a special endurance race victory.

Already allocated to their owners, each of the T.50s chassis is themed chronologically, starting with Murray’s first race victory – 1974 South Africa at Kyalami – and continuing with each subsequent win at unique locations: 1974 USA at Watkins Glen; 1975 Brazil at Interlagos; 1975 Germany at Nürburgring; 1978 Sweden at Anderstorp; 1980 Italy at Imola; 1980 Netherlands at Zandvoort; 1981 Argentina at Buenos Aires; 1982 Monte Carlo at Monaco; 1982 Canada at Montreal; 1983 Brazil at Rio; 1983 Italy at Monza; 1983 UK at Brands Hatch; 1984 USA at Detroit; 1985 France at Paul Ricard; 1988 Mexico at Mexico City; 1988 UK at Silverstone; 1988 Belgium at Spa; 1988 Portugal at Estoril; 1998 Spain at Jerez; 1988 Japan at Suzuka; 1988 Germany at Hockenheim; 1988 Hungary at Hungaroring; 1988 Australia at Adelaide; 1995 France at La Sarthe.

The news comes ahead of the global dynamic debut of the T.50s Niki Lauda prototype on 13 April at the UK’s Goodwood Motor Circuit. The first public outing for the T.50s prototype will headline the 81st Goodwood Members Meet where more than 15,000 track spectators will enjoy the first outing of the race-spec car revving through to its 12,100 rpm redline. The T.33 mule ‘James’ will also make its dynamic debut at the event marking the progress made by the GMA R&D team and enabling the public to hear the GMA.2 V12 engine for the first time.

The Goodwood event will celebrate the career of famed racer Niki Lauda – the 1970s and 1980s F1 driver whose name appears on every T.50s. Raising the occasion’s significance further, GMA will explain the unique connection between the T.50s and the iconic Brabham BT46B ‘Fan Car’ that Niki Lauda drove to a commanding victory at the 1978 Swedish Grand Prix.

Conceived by Gordon Murray during his 17-year tenure as Chief Designer at the Brabham Formula One team, the BT46B rose to instant iconic status due to Murray’s innovative addition of a ground-effect fan system. Having dominated and won its inaugural race at Anderstorp, Sweden in the hands of Niki Lauda, the model was withdrawn by Brabham to pacify other teams for the good of the championship.

Gordon Murray, CBE – Executive Chairman, Gordon Murray Group: “The dynamic debuts of the GMA T.33 mule and GMA T.50s XP1 mark an important milestone in the development of both supercars. I’m also proud that we will participate in honouring a man who was a one-of-a-kind racer and a great friend by showcasing the T.50s Niki Lauda at Goodwood. Additionally, revealing the 25 historically significant motor racing names for our track-only T.50s is the perfect way to celebrate a favourite event for me and the whole GMA team.”

GMA’s Dario Franchitti will present attendees with an insightful overview of the story of the BT46B and its significance in the design and engineering of the T.50 supercar and its track-spec T.50s sibling. The GMA team will also be joined by His Grace the Duke of Richmond who will take a tour of the Murray display of heritage race cars and modern-day GMA supercars.