Kia Corporation is thrilled to announce its partnership with FIFAe for the FIFAe Finals 2023, building on its successful collaboration during the FIFA World Cup Qatar 2022™. Kia will continue supporting FIFAe through this prestigious esports tournament in Riyadh, Saudi Arabia from July 6 to July 19. The FIFAe Finals 2023 is recognized as one of the premier events in the esports industry, showcasing the world's top gaming talent and contributing to the growth and advancement of competitive gaming.
As an official partner of FIFAe, Kia recognizes the remarkable growth and popularity of the esports industry and is pleased to continue to build on this long-term partnership. The FIFAe Finals 2023 represents a significant milestone for both Kia and FIFA, highlighting the convergence of sports, technology, and entertainment. Gamers8 – the world’s largest esports and gaming event will be extending FIFAe’s reach throughout Saudi Arabia, the MENA region, and the world. Through this collaboration, Kia aims to connect with a wider audience – embracing the digital era and the passion of gamers and football enthusiasts alike.
Kia's partnership with FIFAe has been made possible with the support of its local distributors in Saudi Arabia – Aljabr Trading Company and the National Marketing Company (NMC). Their commitment to promoting Kia's presence in the region has been instrumental in making this collaboration a reality.
Yaser Shabsogh, Chief Operating Officer, Regional HQ, Middle East & Africa at Kia, stated, “Kia’s partnership with FIFAe is a continuation of our successful collaboration during the FIFA World Cup Qatar 2022™ – reflecting on our long-term vision of connecting with the younger generation and leveraging their passion for esports and football. Our partnership with FIFAe marks a significant milestone as it represents our first activation since the extension of our partnership with FIFA, which is set to continue until 2030 allowing for additional events and experiences for fans. This collaboration underscores Kia's commitment to innovation and showcases our dedication to creating incredible experiences for fans and drivers. The FIFAe Finals 2023 promises to be one of the most exciting events of the year, and we’re thrilled to be able to create lasting memories for participants."
As part of the FIFAe Finals 2023, Kia will display its cutting-edge hybrid electric vehicles, demonstrating its longstanding commitment to sustainable mobility. Attendees will have the opportunity to explore the latest Kia K5 HEV, newly launched in May 2023 which combines style, performance, and eco-friendliness. Kia’s latest HEV models have set the standard for luxury and functionality, delivering an unparalleled drive experience while reducing carbon emissions.
Kia's participation in the FIFAe Finals 2023, alongside Gamers8, marks a significant milestone in the brand's journey, further strengthening its connection with the youth and the digital world. With over 200,000 concurrent viewers, the FIFAe Finals 2023 is promising to be one of the most attended events of the year. Kia and FIFAe look forward to sharing this exceptional event with the world.
This collaboration provides Kia with the opportunity to further connect with younger generations and continue to be recognized in e-sports, following its previous partnerships with the League of Legends EMEA Championship (LEC) and Dplus Kia.
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Chevrolet has unleashed the unthinkable in the Corvette ZR1. The King of the Hill returns with the most powerful V8 ever produced in America from an auto manufacturer, mind-bending specs, and iconic design to challenge the world’s best supercars in both coupe and convertible variants.
• Corvette ZR1 features a 5.5L, twin-turbocharged DOHC flat-plane crank V8 engine dubbed the LT7.
• The LT7 engine produces 1,064 horsepower at 7,000 rpm and 828 lb-ft (1123 Nm) of torque at 6,000 rpm, per SAE guidelines — the most power ever from a factory Corvette and the most powerful V8 ever produced in America from an auto manufacturer.
• Corvette ZR1 boasts a GM-estimated top speed of over 215 mph (346 Kph) on the racetrack and will dispatch the quarter mile with a GM-estimated sub-10-second time1.
• Purposeful carbon fiber aero package creates over 1,200 pounds (544 Kg) of downforce at top speed.
• ZR1 revives one of the most iconic styles in Corvette history: the split rear window.
“The team that revolutionized Corvette with a mid-engine architecture took on another challenge: take ZR1 to the next level,” said Scott Bell, vice president, Chevrolet. “Corvette ZR1 is about pushing the envelope with raw power and cutting-edge innovation. From Stingray, to Z06, E-Ray, and now ZR1, the Corvette family continues to elevate with each new iteration — and challenge the best in the world.”
The new 2025 Ram 1500 is now available in the Middle East, featuring an all-new 3.0-liter Hurricane engine family that brings more power, performance, and improved fuel efficiency.
“The new 2025 Ram 1500 brings our customers more: more power, more performance and more fuel efficiency with our all-new 3.0-liter Hurricane engines,” said Chris Feuell, Ram brand CEO – Stellantis. “With a choice of new and proven gas engines or our upcoming electric truck offerings, Ram is built to serve truck buyers everywhere. Our new powertrain offerings add to the unique combination of bold styling, leading-edge innovation and technology, durability and capability Ram customers have come to know and love.”
The automotive world is abuzz with the announcement that Lanzante, the renowned vehicle specialist known for transforming track-focused machines into road-going marvels, is set to convert the Red Bull RB17 hypercar into a street-legal version. This ambitious project aims to bring Adrian Newey’s V-10 beast from the racetrack to the public roads, and while the challenge is daunting, Lanzante's track record suggests they are up for it. The Red Bull RB17, designed by the legendary Adrian Newey, is a testament to cutting-edge engineering and performance. The track-only version of the hypercar weighs a mere 1,984 pounds, making it lighter than a Mazda MX-5 Miata ND. Yet, despite its featherweight design, it boasts a staggering 1,200 horsepower. This immense power allows it to lap Silverstone a second quicker than a Formula 1 car, according to recent simulations.
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