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  3. Nissan appoints Thierry Sabbagh as Divisional Vice President, President KSA, Middle East - Nissan, INFINITI

Nissan appoints Thierry Sabbagh as Divisional Vice President, President KSA, Middle East - Nissan, INFINITI

11 May 2024
  • How has Thierry Sabbagh's leadership at Nissan and INFINITI in the Middle East driven business growth and elevated customer satisfaction in the region?

Nissan has announced the appointment of Thierry Sabbagh as Divisional Vice President, President KSA, Middle East - Nissan, INFINITI, effective April 1st, 2024. Sabbagh, an accomplished industry veteran, will assume a pivotal role in steering the strategic direction and operational excellence of Nissan and INFINITI brands across the Middle East region. In his new role, Thierry will additionally lead Business Development for the GCC and key markets.

Driving Nissan's Success in the Middle East

Driving Nissan's Success in the Middle East

Sabbagh's track record includes his previous role as President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East, where his leadership significantly contributed to the growth and success of Nissan and INFINITI in the region. With over two decades of experience spanning sales, marketing, brand management, planning, and business development operations across the MENA region, Sabbagh brings a wealth of expertise to his new position.

In his expanded role, Sabbagh will report to Leon Dorssers, Senior Vice President of Marketing & Sales for the AMIEO Region: “Thierry’s expanded role underscores our strategic commitment to the Middle East region. Thierry’s demonstrated track record of driving business growth and elevating customer satisfaction exemplifies our dedication to delivering excellence in every aspect of our operations. We look forward to his continued contributions as we work towards our long-term vision at Nissan.”

Thierry Sabbagh, Divisional Vice President, President KSA, Middle East - Nissan, INFINITI commented: "With an extensive product line-up, exceptional services and a clear strategic roadmap, the Middle East remains a dynamic and promising market for Nissan. I am honored by the trust placed in me at this critical junction as we gear up to kick off our new global business plan. I look forward to working closely with my talented colleagues at Nissan and INFINITI and our trusted partners across the region, to deliver value and enhance competitiveness while accelerating towards an exciting future.”

Joining Nissan in 2018 as Director of Sales, Sabbagh drove the brand's sales performance across the Gulf, Levant, and North Africa markets. Since 2019, he has been leading Nissan Middle East as Managing Director, in addition to President, Nissan Saudi Arabia, INFINITI Middle East from 2022 to date, spearheading operational excellence and realizing the Nissan NEXT business transformation goals while leveraging the brand's heritage in the Gulf and wider Middle East. Under his leadership, Nissan Middle East and Nissan Saudi Arabia launched multiple products including the 2022 Patrol 70th Anniversary, the All-New X-Trail, the Patrol Super Safari Al Ostoura Edition, the Pathfinder and legendary Nissan Z, as well as various others, along with showcasing Nissans global expertise, regional heritage, and forward-looking vision as the Official Automotive Partner of Expo 2020 Dubai.

Under Thierry’s leadership, Nissan has also been recognized as a "Great Place To Work" in the Middle East. Awarded to Nissan's Middle East headquarters in the UAE, this achievement reflects the dedication and collective efforts of a diverse team under Thierry’s leadership, in line with the brand's commitment to fostering an equitable and inclusive workplace for all.

Sabbagh holds a Bachelor’s Degree in Business/Hotel Management in Marketing from the University of West London, complemented by an executive certification in Leadership with Finance from Harvard Business School and a Global Executive Training from Wharton Executive Education. His recognition by Forbes Middle East in the Global Meets Local 2023 ranking of the top 50 business leaders highlights his industry standing and leadership prowess.

This announcement coincides with a series of executive appointments within Nissan's AMIEO Region, reflecting the company's commitment to strengthening its leadership team across key markets.

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The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 


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The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

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In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

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The New MINI Cooper 5 Door

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The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.