Driven by its core principle of daring to do what others don’t, Nissan has ventured into the entertainment realm, empowering talents who are set to defy ordinary in the latest season of X Factor. The collaboration with Dubai TV, sees Nissan power the latest season of the famed talent show, as it makes a bold comeback to TV screens across the region with a new host and panel of distinguished judges.
With the show’s eagerly awaited PRIME episodes commencing this week, judges including Lebanese superstar Ragheb Alama, renowned Egyptian singer Angham, and popular Kuwaiti songster Abdullah Al Ruwaished, were seen arriving to the studio in the race-inspired Patrol NISMO, followed closely behind by contestants in the all-new 2023 Nissan X-TRAIL. The show’s highly anticipated return has been made even more special, with Nissan carrying out a series of marketing activities, across online and offline channels.
Abdulilah Wazni, Director of Marketing and Customer Experience for Nissan in the Middle East, said: “Designed as a Premium Urban Crossover, the all-new 2023 Nissan X-TRAIL is built to defy ordinary and offer drivers a host of segment-leading features and technologies. Our collaboration with Dubai TV and X Factor, echoes similar sentiments, with the talent show urging contestants to go against the grain, challenge the status quo, and set new benchmarks for talent in the Middle East.”
In the coming weeks, and as the competition continues to intensify, select participants will go head-to-head, showcasing their talent and defying ordinary for the opportunity to be crowned the winner of the show and take home an all-new 2023 Nissan X-TRAIL.
Sara Al Jarman, Head of TV Channel and Radio, at Dubai Media Incorporated, said: “The personality, the genuine presence, the charisma, the stylish look, the smart way of interacting and dealing with the audience, the art of coping with pressure and facing competition challenges, the ability of winning the audience and emotionally influencing them on stage and in real life… all these elements are essential to consider when estimating a promising talent and identifying the perfect X Factor”.
“The talent show, X Factor, brings a valuable addition to Dubai TV programs grid and aligns with Dubai Media long-term business strategy as our main goal is to keep our Arabic audience engaged, entertained and inspired in the midst of the fast-paced changing world”, added Al Jarman.
Throughout the course of the show, Nissan will be accompanying participants in their exciting journey on the X Factor show as part of the ongoing collaboration with Dubai TV. Filmed in Dubai, participants will hone their skills across several weeks while exploring all that the UAE has to offer on board a fleet of Nissan vehicles, led by the all-new 2023 Nissan X-TRAIL.
The all-new 2023 Nissan X-TRAIL, which has earned its reputation for offering customers innovative safety, convenience, and comfort features since its regional launch earlier this year, is available at Nissan's partner network across the Middle East.
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Chevrolet has unleashed the unthinkable in the Corvette ZR1. The King of the Hill returns with the most powerful V8 ever produced in America from an auto manufacturer, mind-bending specs, and iconic design to challenge the world’s best supercars in both coupe and convertible variants.
• Corvette ZR1 features a 5.5L, twin-turbocharged DOHC flat-plane crank V8 engine dubbed the LT7.
• The LT7 engine produces 1,064 horsepower at 7,000 rpm and 828 lb-ft (1123 Nm) of torque at 6,000 rpm, per SAE guidelines — the most power ever from a factory Corvette and the most powerful V8 ever produced in America from an auto manufacturer.
• Corvette ZR1 boasts a GM-estimated top speed of over 215 mph (346 Kph) on the racetrack and will dispatch the quarter mile with a GM-estimated sub-10-second time1.
• Purposeful carbon fiber aero package creates over 1,200 pounds (544 Kg) of downforce at top speed.
• ZR1 revives one of the most iconic styles in Corvette history: the split rear window.
“The team that revolutionized Corvette with a mid-engine architecture took on another challenge: take ZR1 to the next level,” said Scott Bell, vice president, Chevrolet. “Corvette ZR1 is about pushing the envelope with raw power and cutting-edge innovation. From Stingray, to Z06, E-Ray, and now ZR1, the Corvette family continues to elevate with each new iteration — and challenge the best in the world.”
The new 2025 Ram 1500 is now available in the Middle East, featuring an all-new 3.0-liter Hurricane engine family that brings more power, performance, and improved fuel efficiency.
“The new 2025 Ram 1500 brings our customers more: more power, more performance and more fuel efficiency with our all-new 3.0-liter Hurricane engines,” said Chris Feuell, Ram brand CEO – Stellantis. “With a choice of new and proven gas engines or our upcoming electric truck offerings, Ram is built to serve truck buyers everywhere. Our new powertrain offerings add to the unique combination of bold styling, leading-edge innovation and technology, durability and capability Ram customers have come to know and love.”
The automotive world is abuzz with the announcement that Lanzante, the renowned vehicle specialist known for transforming track-focused machines into road-going marvels, is set to convert the Red Bull RB17 hypercar into a street-legal version. This ambitious project aims to bring Adrian Newey’s V-10 beast from the racetrack to the public roads, and while the challenge is daunting, Lanzante's track record suggests they are up for it. The Red Bull RB17, designed by the legendary Adrian Newey, is a testament to cutting-edge engineering and performance. The track-only version of the hypercar weighs a mere 1,984 pounds, making it lighter than a Mazda MX-5 Miata ND. Yet, despite its featherweight design, it boasts a staggering 1,200 horsepower. This immense power allows it to lap Silverstone a second quicker than a Formula 1 car, according to recent simulations.
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