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  3. Nissan launches new program to elevate customer experience in the Middle East

Nissan launches new program to elevate customer experience in the Middle East

30 Aug 2023
  • What is the Nissan Middle East Regional Skills Contest?

Nissan Middle East announced the return of its highly anticipated Regional Skills Contest this month, recognizing and rewarding employees for their outstanding talent and customer service over the past year. Part of a larger global initiative, the regional contest underscores Nissan's commitment to fostering customer centricity in its workforce and that of its partner network across the Middle East.

50 out of more than 820 employees from eight markets qualified to the regional award ceremony, where they were rewarded the title of ‘The Elite’, as part of this year’s theme. In a true display of harmonious synergy, the event also brought together both Nissan and INFINITI brands to co-host the annual competition in the region for the very first time. Honoring the best-performing employees across four categories, the 2023 Regional Skills Contest rewarded an ‘Elite’ group of Sales Consultants, Service Advisors, Parts Executives, and Service Technicians.

Nissan Middle East Regional Skills Contest

Nissan Middle East Regional Skills Contest

The top three participants were recognized with prizes and trophies for their exceptional performance, with one ‘Elite’ winner per category. Two of the highest performing Service Technicians and Service Advisors from Nissan, and one from INFINITI in each category, also secured a trip to Japan to attend the Global Skills Contest Award in November later this year.

Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East, said: “The 2023 Regional Skills Contest reflects our dedication to providing unparalleled customer service and acknowledging the tireless efforts of our front liners across the Middle East. At Nissan and INFINITI, we strive to create an extraordinary journey for our customers, and this contest serves as a platform to recognize the individuals who make it possible. Their passion and dedication are integral to building strong brand loyalty, trust, and lasting relationships with our customers across the region."

Competition entrants from Abu Dhabi, Azerbaijan, Bahrain, Dubai, Jordan, Kuwait, Lebanon, and Qatar, were evaluated on a comprehensive set of conditions that encompassed tangible and intangible skills, knowledge, and processes. Each participant faced real-world scenarios, similar to those encountered in showrooms and service centers, and were made to complete a variety of tasks within a set time frame.

The Skills Contest, which is a global initiative, and a test of competence, a measure of knowledge, and a race against the clock, has been hosted by Nissan in the Middle East since 1997. Eligibility for the Regional Skills Contest is based on successfully completing the entire training curriculum and accumulating a minimum of one year's work experience at a dealership within the partner network. Furthermore, technicians are required to possess a minimum of NSTEP 2 qualifications.

By spotlighting outstanding talent, the Regional Skills Contest contributes to building trust, loyalty, and brand enthusiasm amongst employees and customers for the Nissan and INFINITI brands in the region.

Motor 283

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Julie Mehretu’s BMW Art Car Celebrates its World Premiere at the Centre Pompidou in Paris.

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Julie Mehretu’s BMW Art Car Celebrates its World Premiere at the Centre Pompidou in Paris.

The 20th BMW Art Car is being presented to the public for the first time today at the Centre Pompidou in Paris. Designed by renowned New York-based contemporary artist Julie Mehretu, the project transforms the BMW M Hybrid V8 racecar into a performative work of art, continuing a longstanding tradition of BMW Art Cars and competitive racing. Just a few weeks after its World Premiere in the French capital, the newest edition in the storied BMW Art Car collection will compete in the 24 Hours of Le Mans.

“The whole BMW Art Car project is about invention, about imagination, about pushing limits of what can be possible. I don’t think of this car as something you would exhibit. I am thinking of it as something that will race in Le Mans. It’s a performative painting. My BMW Art Car was created in close collaboration with motorsport and engineering teams,” says Julie Mehretu. “The BMW Art Car is only completed once the race is over.”

The collaboration between BMW and Julie Mehretu also includes a joint commitment to a series of PanAfrican Translocal Media Workshops for filmmakers, which will tour various African cities in 2025 and 2026, and will culminate in a major exhibition at the Zeitz Museum of Contemporary Art Africa in Cape Town.

“The BMW Art Cars are an essential part of our global cultural commitment. For almost 50 years, we have been cooperating with artists who are just as fascinated by mobility and design as they are by technology and motorsports. Julie Mehretu's vision for a racing car is an extraordinarily strong contribution to our BMW Art Cars series,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “Julie Mehretu has created more than an amazing Art Car. Her ideas provided the impetus for us to expand the cultural commitment of our Art Cars to promote the creativity of young artists in Africa.”