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Quattroporte Turns 60

01 Nov 2023

On 30 October 1963, the Turin Motor Show – then one of the biggest motoring events in the world – opened the doors to its 45th edition. At the Maserati stand, the Quattroporte made its debut. Today marks the 60th anniversary of the luxury saloon destined to trace new pathways for six generations of motorists.

A celebration that recalls some of major milestones of the Modena brand, as Quattroporte is one of the greatest expressions of the House of the Trident. From stylistic leaps to innovations and technical developments, Quattroporte encapsulates a journey into one of the most exclusive parts of motoring. This luxury sports saloon has long served a specific cross-section of society behind the wheel and launched a new automotive segment.

Quattroporte history

Quattroporte history

As with so many other iconic cars that have been a sign of their times, ever since its debut in the early 1960s the Quattroporte has garnered acclaim and has inspired successive generations. This is a product that has been able to reinvent itself with no fear of pushing the envelope, one faithful to the pursuit of excellence in design and performance. With over a century of history and more than 75,000 Quattroporte models produced, Maserati has created a car able to be constantly innovative whilst remaining unchanged over the years.

Brought about as a result of intuition and the audacity of the Italian marque, the first-generation Quattroporte was a pioneer, featuring a roaring 8-cylinder racing-derived engine which was enhanced by a dynamic yet elegant design and a refined interior.

Positioned over the years as a “living room on the move,” or a “limousine with a racing spirit,” the initial version could reach 230 km/h. A majestic car with extremely welcoming spaces and regal allure, Quattroporte has always been accustomed to the limelight and was destined to generate a fortunate lineage of cars that can still surprise to this day.

It is representative of the passion and talent of all those involved in the project over the years – Frua plotted the initial curvature, followed by other masters including Bertone, Giugiaro, Gandini, and Pininfarina, through to the Maserati Centro Stile, home to the latest and current generation of Quattroporte. An entire family of technicians, mechanics, test drivers, and designers took it from the blueprints to the road. Quattroporte has long been and still remains the jewel in the crown of the Modena company’s intense story and in the professional lives of so many people.

While the second-generation Quattroporte was a more daring and less memorable attempt, the Quattroporte III – in the hands of De Tomaso – marked a resounding success; followed by a new challenge that was fully overcome toward the end of the intense 1990s; then by a model that severed ties with the past while remaining faithful to its winning formula as did the multi-award-winning 2003 generation, and that – with the sixth-generation – has taken to the stage once again in its most modern version years later. After all the restyling, progress in engineering, changes in corporate structure, and the countless models produced, this saloon has retained its potent approach to exclusivity.

In the garages of the most discerning motorists, of kings and princes, in the background of memorable films (having been featured in more than 60 productions), photographed on red carpets or accompanying the highest-ranking officials at events, and beloved by the most significant VIPs in numerous industries, Quattroporte was a mainstay of the automotive landscape in the 20th century and remains so in the new millennium. Sixty years later and after travelling innumerable miles, it continues its journey as an undisputed star of its times.

Davide Grasso, Maserati CEO: “Quattroporte is Maserati's history. A car that tells our story and has prestigiously represented us in the world of saloon cars, for over half a century. Since 1963, it has chronicled the evolution of one of the most beloved and appreciated Maserati models, inaugurating a segment that had previously been uncharted territory. A car that has succeeded in reinventing itself every time without ever losing its identity, in adapting to the passage of time, to changes in society, to advancements in technology and industry, and to trends, it has become the choice of our most select clientele, as well as the world of entertainment and for the international establishment. It’s a source of pride for us and an acknowledgement of the distinctively Italian character that Maserati has always aimed to export around the world with its creations. Now as before, Quattroporte remains our flagship, synonymous with a unique luxury. It’s appreciated for its refinement, attention to detail, superior performance, quality, and enveloping spaciousness – all of this combined with its timeless stylistic touch – has made Quattroporte eternal.”

Motor 283

BY Motor 283

Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.

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Gordon Murray Automotive reveals all T.50s commemorative names ahead of prototype global dynamic debut

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Premium British vehicle manufacturer Gordon Murray Automotive (GMA) has announced the 25 commemorative names to be paired with the 25 T.50s Niki Lauda chassis. Each of the track-only T.50s supercars will celebrate Gordon Murray’s rich racing heritage with their names commemorating the dates of his first 24 Grand Prix wins at different circuits, and a special endurance race victory.

Already allocated to their owners, each of the T.50s chassis is themed chronologically, starting with Murray’s first race victory – 1974 South Africa at Kyalami – and continuing with each subsequent win at unique locations: 1974 USA at Watkins Glen; 1975 Brazil at Interlagos; 1975 Germany at Nürburgring; 1978 Sweden at Anderstorp; 1980 Italy at Imola; 1980 Netherlands at Zandvoort; 1981 Argentina at Buenos Aires; 1982 Monte Carlo at Monaco; 1982 Canada at Montreal; 1983 Brazil at Rio; 1983 Italy at Monza; 1983 UK at Brands Hatch; 1984 USA at Detroit; 1985 France at Paul Ricard; 1988 Mexico at Mexico City; 1988 UK at Silverstone; 1988 Belgium at Spa; 1988 Portugal at Estoril; 1998 Spain at Jerez; 1988 Japan at Suzuka; 1988 Germany at Hockenheim; 1988 Hungary at Hungaroring; 1988 Australia at Adelaide; 1995 France at La Sarthe.

The news comes ahead of the global dynamic debut of the T.50s Niki Lauda prototype on 13 April at the UK’s Goodwood Motor Circuit. The first public outing for the T.50s prototype will headline the 81st Goodwood Members Meet where more than 15,000 track spectators will enjoy the first outing of the race-spec car revving through to its 12,100 rpm redline. The T.33 mule ‘James’ will also make its dynamic debut at the event marking the progress made by the GMA R&D team and enabling the public to hear the GMA.2 V12 engine for the first time.

The Goodwood event will celebrate the career of famed racer Niki Lauda – the 1970s and 1980s F1 driver whose name appears on every T.50s. Raising the occasion’s significance further, GMA will explain the unique connection between the T.50s and the iconic Brabham BT46B ‘Fan Car’ that Niki Lauda drove to a commanding victory at the 1978 Swedish Grand Prix.

Conceived by Gordon Murray during his 17-year tenure as Chief Designer at the Brabham Formula One team, the BT46B rose to instant iconic status due to Murray’s innovative addition of a ground-effect fan system. Having dominated and won its inaugural race at Anderstorp, Sweden in the hands of Niki Lauda, the model was withdrawn by Brabham to pacify other teams for the good of the championship.

Gordon Murray, CBE – Executive Chairman, Gordon Murray Group: “The dynamic debuts of the GMA T.33 mule and GMA T.50s XP1 mark an important milestone in the development of both supercars. I’m also proud that we will participate in honouring a man who was a one-of-a-kind racer and a great friend by showcasing the T.50s Niki Lauda at Goodwood. Additionally, revealing the 25 historically significant motor racing names for our track-only T.50s is the perfect way to celebrate a favourite event for me and the whole GMA team.”

GMA’s Dario Franchitti will present attendees with an insightful overview of the story of the BT46B and its significance in the design and engineering of the T.50 supercar and its track-spec T.50s sibling. The GMA team will also be joined by His Grace the Duke of Richmond who will take a tour of the Murray display of heritage race cars and modern-day GMA supercars.