A father entranced by the night sky; a son reluctant to follow in his footsteps. The #ShineInTheDark campaign for the QX80 Black Edition follows Mohamad Talafha, a renowned astronomical observer at University of Sharjah, deep into the desert with his adolescent son.
This documentary-style campaign articulates an inspiring story of a father, son, and their shared cultural heritage. It emphasizes the remarkable design and exceptional features of the QX80 Black Edition, an SUV exclusive to the GCC region, through a story that associates the car with the timeless pursuit of stargazing, a local tradition that has endured for centuries.
Zaher Ayat, head of marketing at INFINITI Middle East said, “With the #ShineInTheDark campaign, we not only wanted to showcase the features of the QX80, but also tell a story that would inspire generations to come. Stargazing in the desert has stood the test of time, and we wanted to pay homage to this ritual synonymous with the region’s heritage.”
In this video, the INFINITI QX80’s commanding presence and elegant features are showcased under the captivating illumination of the stars. These include the signature double arch grille inspired by Japanese origami, 22-inch forged alloy wheels, and chrome accents. The QX80’s technologies, including onboard connectivity and drive-assist systems, make it the ideal nocturnal companion. In addition, its folding seats reveal a cargo area designed for adventure, allowing for ample space dedicated to camping or stargazing equipment.
The 2023 INFINITI QX80 Black Edition is available for sale exclusively across the GCC.
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Chevrolet has unleashed the unthinkable in the Corvette ZR1. The King of the Hill returns with the most powerful V8 ever produced in America from an auto manufacturer, mind-bending specs, and iconic design to challenge the world’s best supercars in both coupe and convertible variants.
• Corvette ZR1 features a 5.5L, twin-turbocharged DOHC flat-plane crank V8 engine dubbed the LT7.
• The LT7 engine produces 1,064 horsepower at 7,000 rpm and 828 lb-ft (1123 Nm) of torque at 6,000 rpm, per SAE guidelines — the most power ever from a factory Corvette and the most powerful V8 ever produced in America from an auto manufacturer.
• Corvette ZR1 boasts a GM-estimated top speed of over 215 mph (346 Kph) on the racetrack and will dispatch the quarter mile with a GM-estimated sub-10-second time1.
• Purposeful carbon fiber aero package creates over 1,200 pounds (544 Kg) of downforce at top speed.
• ZR1 revives one of the most iconic styles in Corvette history: the split rear window.
“The team that revolutionized Corvette with a mid-engine architecture took on another challenge: take ZR1 to the next level,” said Scott Bell, vice president, Chevrolet. “Corvette ZR1 is about pushing the envelope with raw power and cutting-edge innovation. From Stingray, to Z06, E-Ray, and now ZR1, the Corvette family continues to elevate with each new iteration — and challenge the best in the world.”
The new 2025 Ram 1500 is now available in the Middle East, featuring an all-new 3.0-liter Hurricane engine family that brings more power, performance, and improved fuel efficiency.
“The new 2025 Ram 1500 brings our customers more: more power, more performance and more fuel efficiency with our all-new 3.0-liter Hurricane engines,” said Chris Feuell, Ram brand CEO – Stellantis. “With a choice of new and proven gas engines or our upcoming electric truck offerings, Ram is built to serve truck buyers everywhere. Our new powertrain offerings add to the unique combination of bold styling, leading-edge innovation and technology, durability and capability Ram customers have come to know and love.”
The automotive world is abuzz with the announcement that Lanzante, the renowned vehicle specialist known for transforming track-focused machines into road-going marvels, is set to convert the Red Bull RB17 hypercar into a street-legal version. This ambitious project aims to bring Adrian Newey’s V-10 beast from the racetrack to the public roads, and while the challenge is daunting, Lanzante's track record suggests they are up for it. The Red Bull RB17, designed by the legendary Adrian Newey, is a testament to cutting-edge engineering and performance. The track-only version of the hypercar weighs a mere 1,984 pounds, making it lighter than a Mazda MX-5 Miata ND. Yet, despite its featherweight design, it boasts a staggering 1,200 horsepower. This immense power allows it to lap Silverstone a second quicker than a Formula 1 car, according to recent simulations.
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