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  3. The Audi Abu Dhabi Approved :plus program generates 14% increase in sales

The Audi Abu Dhabi Approved :plus program generates 14% increase in sales

31 Aug 2023
  • What is the Audi Approved Program :plus?

Audi Abu Dhabi Approved :plus has captured the attention of motorists in the region looking to purchase a used Audi vehicle, resulting in a 14% increase in sales over the past six months. Audi vehicles purchased through the approved program go through a vigorous 300+ Multi-Point inspection, carried out by qualified Audi technicians to an Audi Certified standard. 

The engine, bodywork, interior, exterior and electrical systems are all thoroughly inspected and road tested, which forms part of a detailed report that ensures each aspect of the vehicle meets the highest standards. As part of the program, used vehicle buyers also benefit from the provision of a minimum 12-month warranty for cars aged 1 to 5 years old.

The Audi Approved Program :plus

The Audi Approved Program :plus

A notable accomplishment within the Audi Approved Program is the remarkable rise in non-franchise vehicle trade-ins. This trend highlights the program's adaptability in attracting a wide spectrum of vehicles, emphasizing its inclusive approach and its ability to cater to the preferences of an expansive customer base.

The growth in the program's vehicle offerings is a result of a customer-first approach, which maintains the quality and performance of all Audi vehicles. With increased sales and more trade-ins, the program has expanded its range to meet the needs of motorists. This growth emphasizes the lasting attraction of the brand and its commitment to delivering quality, innovation, and performance to its valued customers.

In comparison to the previous year, Audi Abu Dhabi's Audi Approved Program has experienced a remarkable 400% and 161% surge in trade-ins involving cars from direct competitors.

Raymond Donald, Head of Audi Approved :plus said: “Over the last six months we have witnessed an overall surge of 190% in non-Audi vehicles being offered as trade-ins for new or pre-owned Audi models. These statistics collectively illustrate the brand's magnetic appeal and the trust that customers place in Audi Abu Dhabi's market leading customer service.”

The exceptional figures affirm the Audi Approved Program's ability to cater to a variety of preferences, in harmony with the brand's foundational values of excellence and innovation.

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