The Mussafah-M7 Nissan Parts Centre remodeling was based on the Nissan Retail Concept (NRC), a global Nissan standard that ensures that brand experiences are consistent across all customer-facing facilities and across all touchpoints. The NRC is based on four core pillars: enhanced customer experience, optimised design, seamless service process, and providing an engaging digital ecosystem experience. As such, the Mussafah M7 branch underwent a comprehensive renovation to optimize the storage area and enhance overall efficiency. The newly refurbished facility features state-of-the-art equipment and a streamlined layout, ensuring a seamless experience for customers in their search for genuine Nissan parts, in line with NRC guidelines.

"We are thrilled to unveil the newly-renovated Mussafah Nissan Parts Centre, representing another milestone in our longstanding partnership with Nissan,” said Harmeet Singh, Aftersales Director at Al Masaood Automobiles. “Our investment in this facility underscores our commitment to providing a seamless positive customer experience, and convenient access to high-quality Nissan parts and accessories. Through this opening, Al Masaood Automobiles delivers once again on its our customer centricity ethos."

In addition to complying with the Nissan Retail Concept design, the renovated centre is the manifestation of Al Masaood Automobiles’ Falcon 2.0 Strategy – a successful strategy that led to the recent 2023 Sheikh Khalifa Excellence Award recognition – and Nissan’s own 2023 strategic targets, both focussing on customer-centricity by ensuring that Nissan customers experience unparalleled service throughout their journey with the brand.