Al Masaood Automobiles - the exclusive distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region – offers Nissan Genuine® Motor Oil (NGMO) 5W30, Nissan's highly successful and specially formulated genuine motor oil to all customers looking to elevate engine performance and provide superior protection for their vehicles.
With the availability of Nissan's enhanced motor oil, Al Masaood Automobiles continues to prioritize customer satisfaction and provide exceptional quality and performance to all Nissan owners. Harmeet Singh, Aftersales Director at Al Masaood Automobiles, highlighted the product's success, stating, "The fully-synthetic NGMO 5W30 oil meets the highest oil-grade specification in the region, offering a balanced viscosity to reduce starting friction and timing belt wear at lower temperatures. It meets the highest oil-grade specification in the region, providing protection against low-speed pre-ignition and abnormal combustion, reducing the risk of engine damage.”
As reported by Nissan Middle East, the Nissan Genuine® Motor Oil 5W30 offers up to a 5% improvement in acceleration and a 3% increase in fuel efficiency, hence not only delivering superior performance but also helping reduce environmental impact.
The NGMO 5W30 oil offers five unique features that enhance acceleration, fuel efficiency, and protection against engine damage. These include:
1. API SP Standard Certified: This high-quality oil meets the highest oil grade specification in the region, set by the American Petroleum Institute (API) SP standard. It provides protection against low-speed pre-ignition and abnormal combustion, reducing the risk of engine damage.
2. Improved Acceleration: By minimizing friction within the engine, Nissan's 5W30 oil offers a 5% improvement in acceleration compared to conventional oils of the same viscosity grade, delivering a more dynamic driving experience.
3. Enhanced Efficiency: Surpassing the GF-6A requirements, Nissan's NGMO 5W30 oil records an increase in fuel efficiency of up to 3%. This helps drivers save fuel and reduce their environmental impact.
4. Reduced Engine Noise: Nissan's fully synthetic 5W30 oil offers superior engine lubrication and noise dampening, resulting in up to a 32% reduction in engine noise during acceleration. Drivers can enjoy a smoother and more refined driving experience.
5. Decreased Vibration: With its higher viscosity, the 5W30 oil reduces engine vibrations by 24% while idling and 16% while driving under 2,000 RPM, enhancing the overall ride quality.
Available through Al Masaood Automobiles in Abu Dhabi, Al Ain, and the Western Region, the Nissan Genuine® Motor Oil (NGMO) is part of Nissan's comprehensive aftersales product portfolio, which includes spare parts, batteries, and accessories.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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