Bridgestone, a global leader in tyres and solutions, has announced its first tire manufacturing site to be verified as carbon neutral (scopes 1 and 2). The plant at Chakan in Pune, India, was audited in May and June 2023, and was subsequently verified according to the international PAS 2060 standard for the year 2022 by leading global assurance partner, LRQA.
The certification marks an important milestone in Bridgestone’s efforts to decarbonize its manufacturing capacity, towards the global target of carbon neutrality (Scope 1 and 2) by 2050 and a 50% reduction of CO2 emissions from its operations by 2030 versus the 2011 benchmark.
Bridgestone’s Pune manufacturing facility produces more than 4 million tires per year. Over the years, the site has reduced its total carbon footprint by 94%, through a number of measures. These include for instance solar panels at the plant and a carbon neutral biomass-based boiler plant which uses carbon neutral biomass briquettes made from agricultural waste.
2,974t CO2 emissions at the site are offset via Bridgestone India’s purchase of Verified Carbon Standard credits from a bundled solar photovoltaic project by Acme, India. The project is designed to generate energy from solar panels that will be exported to the regional power grids in the Telangana, Uttarakhand, Karnataka, Andhra Pradesh, Madhya Pradesh and Rajasthan states in India.
As part of the PAS 2060 verification, the site has committed to a further CO2 reduction plan for the next three years.
“Bridgestone is globally committed to the realisation of a carbon neutral mobility society and we in India are focused on this goal. Other than the solar power plant and the carbon neutral boiler, we have undertaken various measures at the shop-floor level too. We are continuing to replace diesel-based forklifts with electric powered ones and using electric power to replace LPG. Our future plans include further increasing the use of green energy, reducing carbon emissions in our overall operations and tracking scope 3 emissions.” said Stefano Sanchini, Managing Director Bridgestone India.
“This verification ensures that Bridgestone's reported data and information are reliable and supported by efficient management systems. After reviewing Bridgestone's information, we confirm its commitment with a decarbonization strategy and we have been able to provide the verification statement PAS 2060 for Carbon Neutrality, Scope 1 and 2 for the Pune Plant. We are delighted to be part of Bridgestone's decarbonization project, as our focus at LRQA is on supporting clients to ensure the trustworthiness of their sustainability strategies and climate change claims”, said Olga Rivas, ESG Product Cluster Manager at LRQA.
Bridgestone sustainability efforts are a major part of Bridgestone’s vision to continue to provide social and customer value as a sustainable solutions company toward 2050. They are also the embodiment of the Bridgestone E8 Commitment – a set of eight areas (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, Empowerment) which provide a compass and guide Bridgestone to do business in a sustainable way.
“Globally Bridgestone is guided by a deep-rooted mission of “Serving Society with Superior Quality,” and to provide social and customer value as a sustainable solutions company. Towards this end the Company is committed towards the realization of a carbon neutral mobility society. The carbon neutral certification of one of our two tire plants in India is a historic landmark in the Company’s commitment towards sustainability more so as Bridgestone has set a goal to become carbon neutral by 2050, in line with the Paris climate agreement” said Koji Takagi, Chief Sustainability Officer, Bridgestone EMIA.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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