Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
Jacques Fourie, President of Bridgestone Middle East and Africa said: “Bridgestone’s steadfast dedication to supporting women in racing is demonstrated by our partnerships with Rally Jameel, Rallye Aïcha des Gazelles, as well as hosting of the Desert Divas event. We are committed to creating an inclusive atmosphere where all individuals, regardless of their gender, may prosper. Our continued commitment to promoting gender equality throughout the MEA region is reflected in these efforts, which are grounded in our core principles of diversity, equity, and inclusion.”
Bridgestone MEA partnered with Rally Jameel, the first women-only off-road rally in Saudi Arabia and the region. The rally, organised by Toyota Abdulatif Jameel included five stages with the participation of over 100 racers, representing 35 different countries. Setting forth an innovative and adventurous spirit, the rally spanned five days, covering a 1600 km long journey through off-road terrain from Hail to Jeddah, which encompassed stunning landscapes ranging from magnificent mountains to the Red Sea.
The unmatched performance and control of Bridgestone tyres, which was used for the event, allowed participants to experience the exhilaration of racing across challenging terrain. The rally further provided participants with key insights into the precision, resilience, speed, and efficiency of Bridgestone tyres. By partnering with this event, Bridgestone aimed to inspire a new age of female excellence in motorsports, emphasising its dedication to supporting programs and initiatives that empower women.
Bridgestone has further partnered with the ‘Les Amazelles’ crew, a dynamic team consisting of participants from Morocco, for the exhilarating 33rd Rallye Aïcha des Gazelles, which will be held under the patronage of His Majesty King Mohammed VI, from April 12 to 17, 2024. This partnership, which is part of a larger CSR initiative aimed at empowering women and honouring the communities it serves, exemplifies how Bridgestone’s values seamlessly aligns with the team’s core principles and unwavering spirit. By supporting ‘Les Amazelles,’ the company has reiterated its dedication to diversity, equality, and sustainable mobility, while also honouring the spirit of bravery, camaraderie, and innovative thinking embodied by the Rallye Aïcha des Gazelles.
Furthermore, Bridgestone Middle East recently hosted an exclusive and enthralling ‘Desert Divas,’ which was held in collaboration with Arabian Off-Roaders. This desert-drive event targeted at enhancing women’s position in the field of motorsports and creating more opportunities for them in all fields. The event presented participants with an unprecedented driving experience through the magnificent dunes and rugged terrain, rendered by the unmatched performance and control of Bridgestone tyres. The event underlined Bridgestone’s dedication to promoting gender diversity by proactively encouraging women’s participation and representation, guaranteeing women’s empowerment in the region. Furthermore, hosting this exclusive event is in alignment with its commitment to diversity, equity, and inclusion (DE&I).
In keeping with its E8 commitment, Bridgestone remains unwavering in its commitment to promoting gender diversity and inclusivity, which is demonstrated by its hosting of and partnerships with these sporting events.
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The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
G.M.P. Group, an Italian business specialized in designing and producing light alloy wheels directed to the automotive industry at international level, launches the revival plan of the prestigious brand Antera, that it has acquired last year, focusing on the excellence of “Made in Italy” with regard to design, quality, innovation and sustainability.
Antera is long-standing company, yet a groundbreaking one, in the industry of light alloy wheels.
Worldwide famous for its innovative design and its meticulous attention to detail, the Brand is still remembered today for its development of some models among the most famous ones in the industry, as the three-spoke wheel Type 109, which granted Antera prestigious international accolades, such as the coveted title of “Alloy Wheel Design of the Year 1994”.
Founded in 1991 in Milan by Marco Muzzarelli, the brand of the Panther has been one of the leading figures in the automotive sector in the last few decades, globally promoting elite wheels, manufactured with new standards of development and production.
It has been a gradual and steady ascent, that at the end of 2011 was further enriched by a wide range of products with exemplar technical and stylistic features, which perfectly represent the essence and uniqueness of the Italian brand.
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