This year’s sponsorship for the championship builds on the recently renewed partnership between Al Masaood Automobiles and the Abu Dhabi Sports Council (ADSC), reflecting a shared commitment to strengthening Abu Dhabi’s position as a leading hub for global sporting events. Through its participation in the Spartan World Championship Weekend, the company continued its long-standing support for initiatives that encourage active lifestyles, community engagement, and youth development across the capital. As part of its participation, Al Masaood Automobiles showcased the Nissan Magnite, Nissan X-Trail, and Nissan Patrol at the Spartan village, where visitors explored the models up close against the backdrop of Al Wathba’s desert landscape. The company also supported the event’s operational needs by providing mobility solutions throughout the four-day programme, ensuring smooth movement across the expansive desert site. Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: “Supporting the Spartan World Championship Weekend is an expression of our commitment to the community and to Abu Dhabi’s growing reputation as a world-class sporting destination. Our partnership with the Abu Dhabi Sports Council enables us to play a meaningful role in empowering youth and promoting a culture of wellness and active lifestyles. Together with Nissan, we continue to support events that bring the community together and celebrate its vibrant sporting culture. The 2025 Abu Dhabi Spartan World Championship Weekend brought together thousands of competitors and spectators, enhancing the UAE’s calendar of international sports and reinforcing the emirate’s capability to host large-scale events that attract global attention.”