Launched in 2023, the "Sheikha Jawaher Al Qasimi Award for Sports Excellence" seeks to recognise and honour outstanding athletes and commendable sporting practices. By celebrating exceptional achievements, the award promotes a comprehensive and sustainable sports culture within the community.

In line with its deep commitment to corporate social responsibility, Audi, Al Nabooda Automobiles consistently seeks opportunities to contribute to the development and well-being of society. The company’s support extends to various initiatives, including sports, youth programs, and sustainability efforts.

Through its support of the "Sheikha Jawaher Al Qasimi Award for Sports Excellence," Audi, Al Nabooda aims to inspire and empower individuals to strive for greatness and foster a thriving sports environment in Sharjah.

K. Rajaram, CEO of Al Nabooda Automobiles, expressed his enthusiasm for this meaningful partnership, stating, "Audi, Al Nabooda Automobiles believes in the power of sports to unite communities, nurture talent, and instil values of discipline and perseverance. This collaboration aligns perfectly with our brand ethos and underscores our commitment to support initiatives that contribute to the development of youth and the promotion of a vibrant sports culture."

H.E. Essa Hilal Al Hazami, Chairman of Sharjah Sports Council, and Chairman of the Award’s Board of Trustees expressed his gratitude to Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Chairperson of Sharjah Women's Sports Foundation and President of Sheikha Jawaher Al Qasimi Award for Sports Excellence, and said that the award was honored in Her Highness‘ name. Sharjah Sports Council, in cooperation with Sharjah Women's Sports Foundation, will work as a team to prepare a generation of qualified and distinguished leaders in all areas of sports. He pointed out that the award is based on five values: Role modalism, sportsmanship, loyalty and belonging, integrity, and social responsibility. It aligns with the key objectives of the vision of the Ruler of Sharjah, in building a person’s character and arming him with the tools to succeed in all fields of work. By integrating our efforts we can inspire a ripple effect that leads to a sports movement in Sharjah, preparing and empowering cadres and leaders capable of achieving future ambitions and facing its challenges.

Audi, Al Nabooda Automobiles aims to make a positive and lasting impact in Sharjah's sport community, empowering athletes and inspiring the pursuit of excellence.