Against the striking backdrop of Jeddah’s Red Sea coastline, EVO Sessions will see some of the world’s most influential content creators get behind the wheel of the GEN3 Evo, the fastest electric race car ever built. Designed as a high-energy, one-day spectacle, the event blends elite motorsport performance with global creator culture, reinforcing Jeddah’s position at the heart of world-class sporting and entertainment experiences.

Featuring ten hand-picked creators with a combined reach of 300 million, EVO Sessions brings a fresh, youth-driven perspective to Formula E, connecting the next generation of fans to the sport through competition, storytelling and live digital engagement. Hosted on one of the fastest and most technologically advanced street circuits in the world, EVO Sessions transforms the Jeddah Corniche Circuit into a new stage for innovation, creativity and electric racing.

Two teams. One duel format. They’ll go head-to-head chasing the fastest lap, knocking out rivals along the way, until the quickest driver from each team faces off in a winner-takes-all duel. EVO Sessions marks the return of YouTube’s beloved racing collective, Senõr Frogs, led by TheBurntChip with Behzinga, WillNE, Arthur TV and Izzy Hammond completing the team’s line up. Team QuickStars will be captained by Vikkstar, with Max Klymenko, Stan Browney, Khaby Lame as well as Juca and Amelia Hartford also on the team.

These creators will be pushed to their physical limits in the GEN3 Evo, marking Formula E’s move beyond traditional celebrity involvement and into true co-creation - speaking directly to Gen Z and Millennial audiences.

For this year's edition of EVO Session, Formula E has partnered with Arcade, the management and production powerhouse behind the Sidemen, the UK’s most influential creator collective with over 21 million subscribers. As the architects of the Sidemen’s meteoric rise, Arcade brings unparalleled expertise in capturing youth-culture attention. This partnership ensures that EVO Sessions isn’t just a race; it’s a premier entertainment event designed for the YouTube ecosystem.

As the creator economy rises, a cultural shift is emerging: younger demographics are turning to creators for inspiration and guidance, presenting a powerful opportunity to grow Formula E fandom for the next generation.

This isn’t the first time Formula E has teamed up with some of the biggest creators. Last year, MrBeast kicked off the inaugural Formula E EVO Sessions in March, taking the wheel of the GEN3 Evo. The car proved to be too much of a challenge even for the internet’s most extreme taskmaster, ending with him crashing into the barriers on just his second lap, a moment that quickly went viral and brought fresh attention to the sport.

EVO Sessions will be streamed live on Formula E’s YouTube channel, giving fans the chance to watch their favourite creators live, in real time, in a competitive format.

Jeff Dodds, Chief Executive Officer, Formula E, said:

“EVO Sessions is about pushing motorsport into places it’s never been before. By putting the world’s most influential content creators into the GEN3 Evo car, and giving them a genuine competitive format, we’re opening Formula E to hundreds of millions of new fans in a way that feels authentic, exciting and bold. This year, we’ve really stepped up a gear to create what we know will be a truly entertaining experience for fans to follow. It’s never happened before in motorsport and we are proud to be leading the way.”

Ellie Norman, Chief Marketing Officer, Formula E, added:

“This is what the future of sport looks like. Content creators are how the new generation of fans discover and connect with sport. Evolving EVO to work with some of the world's biggest content creators is critical to our growth strategy and will allow us to reach new audiences and bring new fans into Formula E, as we strive to become the defining youth culture of motorsport. Whilst working with Arcade, the great minds behind the internet sensation the Sidemen, allows us to bridge the gap between elite performance and YouTube culture. We are co-creating the defining youth culture of sport in real-time.”

About Formula E Evo Sessions

‘Formula E EVO Sessions’ is a one-day event which will see some of the world’s most followed creators get behind the wheel of the world’s fastest electric race car - the GEN3 Evo.

Each creator will be paired with a Formula E team and mentored by world-class drivers, working alongside some of the world’s most recognisable manufacturers such as Jaguar, Nissan, Porsche, Stellantis, Mahindra and Lola Cars, as well as top racing brands Andretti and CUPRA Kiro.

The inaugural event last year in Miami - featuring stars like Brooklyn Peltz-Beckham, Sergio Agüero and Tom Felton - set a new benchmark in performance and became an integral part of Formula E’s strategy to attract new, younger audiences to the sport as part of its drive to become the defining youth culture motorsport.

In Season 11, EVO Sessions drove record-breaking engagement, accounting for 42% of Formula E’s total video views. This digital momentum contributed to a landmark 1.39 billion social impressions (up 14% year-on-year) and a 10% growth in followers, fueled by a 37% explosion on TikTok. This second edition remains central to Formula E’s strategy to captivate new audiences and redefine fan engagement with a bold digital approach to drive growth.

The Jeddah E-Prix

The Formula E Jeddah E-Prix will also take place along the Red Sea coastline at the Jeddah Corniche Circuit on February 13-14, where the Season 12 double-header promises two days of pure adrenaline.

The incredible two-night event will light up the record-breaking street circuit for Rounds 4 and 5 of the ABB FIA Formula E 2025/26 Championship, creating a one-of-a-kind motorsport experience blending cutting-edge technology, high-speed drama, and world-class entertainment under the floodlights.

Off the track, Grammy Award winning rapper and singer-songwriter Future will perform on the main stage as well as Cheb Khaled, Ahmed Saad and Tamer Ashour.

Fans can now secure their seats for the all-electric racing spectacle via WeBook or the Formula E website with prices starting from 100 SAR for single day tickets and 180 SAR for two-day access. Tickets also include access to the live concerts.

Last season's Jeddah E-Prix became the most-watched Formula E weekend in history, smashing records with 65 million global cumulative viewers.