This milestone trial comes as part of a Memorandum of Understanding (MoU) between TGA, Abdul Latif Jameel Motors and AHG, which will pave the way for greater collaboration between the three parties and future carbon-neutral transportation solutions within the Kingdom, aided along the way by TMC’s world-class technical expertise and mobility solutions. The agreement was signed by Eng. Fawaz Al-Sahli, Deputy President of the Transport General Authority, Mazin Ghazi Jameel, Managing Director of Toyota Marketing Operations, Abdul Latif Jameel Motors, and Omar Bin Hashim Al-Jafri from Abdullah Hashim Industrial Gases & Equipment, during a ceremony on the morning of the launch.

Aligned with the Kingdom’s Vision 2030, which prioritizes sustainability and economic diversification, this trial is designed to evaluate the potential of hydrogen as a zero-emission fuel source for Saudi Arabia's public transportation system. Across a seven-day period, the Toyota Mirai will be tested on Jeddah’s public roads, collecting crucial data on performance, fuel efficiency, driving range, refueling time, and CO2 emission savings compared to conventional vehicles of a similar size. Insights gained from this trial will guide future decisions on the integration of zero-emission technologies, supporting Saudi Arabia’s goal of carbon neutrality in the transportation sector.

Eng. Fawaz Al-Sahli, Deputy President of the Transport General Authority (TGA) for Regulation, stated: “The launch of the hydrogen-powered taxi pilot project marks a significant milestone as the first of its kind in Saudi Arabia. This initiative aligns with the National Transport and Logistics Strategy, aiming to promote the use of modern technologies in transportation. By increasing the share of zero-emission passenger vehicles on Saudi roads to 45% by 2030, we contribute to environmental preservation and enhance the quality of life in our cities, while also supporting the Authority’s efforts to adopt clean and efficient energy solutions.”

Mazin Ghazi Jameel, Managing Director of Toyota Marketing Operations, Abdul Latif Jameel Motors, said: “Abdul Latif Jameel Motors is proud to collaborate with the Transport General Authority on this pioneering project. We are committed to driving innovation in sustainable vehicle technologies and advanced transportation solutions. Through this collaboration, we aim to support Saudi Arabia’s objectives of improving transport efficiency and raising living standards. We are committed to supporting the sustainable environmental objectives outlined in Vision 2030, while contributing to improved environmental sustainability and promoting economic and social development.”

The Toyota Mirai represents Toyota’s vision for a hydrogen-based society and commitment to green mobility in the Middle East. Emitting only water vapor, it offers an efficient, zero-emission alternative to traditional vehicles. In 2019, Saudi Arabia established its first hydrogen refueling station through a collaboration between Saudi Aramco and Air Products. This station initially fueled a fleet of six Mirai vehicles, highlighting the trust that Toyota has earned within the Kingdom. By supporting the current trial of the Mirai, Toyota continues to contribute to Saudi Arabia’s carbon neutrality goals and the development of a hydrogen energy industry, paving the way for the future deployment of hydrogen-powered vehicles across major Saudi cities.