Ford is strengthening its position in Saudi Arabia, demonstrating robust year-to-date growth and reinforcing its standing among the Kingdom’s leading automakers.
Saudi Arabia leads with strong year-to-date performance. Ford ranks fifth by sales volume in the Kingdom, powered by a 16% increase in year-to-date sales versus the same period last year and its strongest August since 2016, with August sales up 5% year over year. The Taurus, Territory, and Everest are Ford’s top sellers in Saudi Arabia, underscoring the breadth and appeal of the lineup. "We are incredibly proud of our continued progress and growth in Saudi Arabia," said Ravi Ravichandran, President, Ford Middle East and North Africa. "We've built strong momentum over the past three years, and in 2025, that momentum has accelerated. Saudi Arabia is our largest market in MENA, and we've consolidated our position among the top five automakers despite increased competition. This success reflects the dedication of our teams and distributor partners, and the trust customers place in Ford." Growth and share gains continue across the Middle East. Ford's significant growth momentum of nearly 140% over the past three years has continued into 2025, with the company ranking fifth among automakers by sales volume. Saudi Arabia leads regional sales followed by the UAE and Kuwait. Among the top five brands, Ford remains the fastest-growing brand year-to-date, up 12.5%. While the Ford Territory and Taurus anchor volume across the region, Everest is the fastest-growing model in its segment, with sales up 57% year over year. Ford also continues to lead through its performance vehicle lineup – Bronco Raptor, F-150 Raptor, and Ranger Raptor – supported by a strong distributor network. This performance aligns with a steadily expanding industry, creating favourable conditions for increased interest in Ford vehicles. New launches deepen customer engagement. Ford strengthened its portfolio this year with the all-new Expedition and the new Territory, both generating strong customer response for their smart design, advanced technology, and versatile performance. This week, Ford MENA introduced the new Territory Hybrid and all-new Expedition to Saudi Arabia and the wider region with an exclusive driving experience in Riyadh, where media and stakeholders experienced both vehicles’ smooth, efficient powertrains firsthand. With the Territory Hybrid, Ford now offers four hybrid and electric vehicles in the region, with the all-electric Mustang Mach-E™ SUV launching soon. These additions align with Saudi Arabia's Vision 2030 and broader regional ambitions around sustainability and mobility. Looking ahead: innovation and electrification. Ford's 2025 pipeline includes the regional debut of the all-electric, first-ever Mustang Mach-E and the all-new Lincoln Navigator. Furthermore, Saudi Arabia will soon witness the launch of Ford’s connected services application, which features an enhanced user interface and experience, providing Saudi customers with seamless access to vehicle features such as remote start and vehicle information directly on their mobile phones. Ford remains focused on supporting customers and partners across the region with a strong portfolio, connected services and after-sales excellence that build long-term loyalty and trust.
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