Ahead of this Saturday’s race around Sao Paulo’s iconic Sambadrome, Formula E today announced a new multi-year technology partnership with Google Cloud. The partnership will leverage Google Cloud technologies to help drive powerful on-and off-track performance in the ABB FIA Formula E World Championship.
The collaboration will involve Formula E harnessing Google Cloud technologies ranging from scalable cloud infrastructure to data and analytics, to generative artificial intelligence (gen AI) tools in the GENBETA Race Car Development Programme to accelerate the growth of the world’s first all-electric motorsport.
Formula E and Google Cloud will build on a relationship that began last summer with NEOM McLaren Formula E Team driver, Jake Hughes, setting a new indoor land speed Guinness World Record of 218.7km/h. The record was underpinned by a Google Cloud-developed gen AI ‘DriverBot’ for GENBETA, Formula E’s race car development programme. ‘DriverBot’ harnessed real-time data from the car, alongside historic race data, to help Hughes and his engineers smash the existing indoor land speed world record by more than 50 km/h.
Under the multi-year technology partnership announced today, Formula E and Google Cloud will explore three core areas:
1. New Technologies in Sporting Development: Harnessing advanced data analytics and generative AI through Google Cloud's data streaming and processing tools in the pioneering GENBETA Programme.
2. Accelerating Fanbase Growth: Using Google Cloud technologies to analyse massive datasets of fan behaviour, preferences, and demographics to create highly tailored marketing campaigns.
3. Supporting Formula E's Sustainability Leadership: Scaling access to Formula E’s FIA Girls on Track Programme designed to build pathways into motorsport for young women.
Jeff Dodds, CEO, Formula E, said: “Our multi-year technology partnership with Google Cloud is clear evidence of the scale of our ambition in establishing Formula E as the world’s most innovative, exciting, and fastest-accelerating sport. We began our collaboration by setting a world record and are hugely ambitious about what’s next.”
Henry Chilcott, Chief Marketing Officer, Formula E, said: “Alongside the pioneering work to harness the power of gen AI to drive performance in our GENBETA programme, the next stage of this partnership will help us unleash a powerful new phase of fanbase growth by putting the full force of Google Cloud technologies behind our marketing efforts.”
Laurence Lafont, Vice President, Strategic Industries EMEA, Google Cloud, said: “Google Cloud is excited to partner with Formula E to bring the cutting edge of cloud technologies to the thrilling world of electric racing. Together, we'll accelerate innovation on- and off-track, and build the future of sustainable motorsport.”
Season 10 of the ABB FIA Formula E World Championship will see 11 race teams compete in 16 races across 10 iconic cities including debuts for Tokyo, Shanghai, and Misano (Italy). Alongside these new locations the Championship returns to Mexico City, Diriyah, São Paulo, Monaco, Berlin and Portland before the season finale in London on the weekend of 20 and 21 July 2024.
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Formula E and the Fédération Internationale de l'Automobile (FIA) have today revealed the next generation of race car, the new all-electric GEN3 Evo, capable of 0-60mph in 1.82s.
Leveraging a roster of innovative technical upgrades, the GEN3 Evo unveiled at H.S.H Prince Albert II’s Private Car Collection will debut in Season 11 of the ABB FIA Formula E World Championship where some of the world’s greatest manufacturers and drivers race wheel-to-wheel in iconic locations around the globe.
Developed by specialists from Formula E and the FIA, the latest GEN3 Evo edition marks a significant leap in electric racing technology, with acceleration 0-60mph 30% faster than a current F1 car, and 36% faster than the GEN3 car.
Capable of accelerating nearly a full second faster than its predecessor – the GEN3 – that was the world’s first race car designed for street racing, it sets an even higher standard in performance, sustainability, and efficiency. The GEN3 Evo serves as a formidable ambassador for the future of motorsport, embodying cutting-edge advancements and a commitment to environmental responsibility.
On Saturday, April 27th, Abu Dhabi will host a groundbreaking event, welcoming 10,000 spectators to witness the inaugural ASPIRE Abu Dhabi Autonomous Racing League (A2RL) at the iconic Yas Marina Circuit. This brand-new autonomous racing competition marks a significant milestone in motorsport history, billed as the largest league of its kind globally.
Eight teams will compete: Code19 Racing (one of the first independent autonomous racing entity from the USA), Constructor University (based in Germany and Switzerland), Fly Eagle (representing Beijing Institute of Technology from China and Khalifa University from the UAE), HUMDA Lab (a member of the Széchenyi István University Group from Hungary), KINETIZ (a collaboration between Singapore Nanyang Technological University and Kintsugi based in the UAE), PoliMOVE (representing Politecnico di Milano from Italy), UNIMORE (also from Italy - University of Modena and Reggio Emilia), and Technical University of Munich - TUM (from Germany), vying for a substantial prize purse of US$ 2.25 million.
Aston Martin’s new Vantage GT3 continues its hunt for glory in the world’s two most prestigious endurance racing series, as the FIA World Endurance Championship [WEC] and the IMSA WeatherTech SportsCar Championship [IMSA] resume this weekend.
The WEC begins its European leg on Sunday with the 6 Hours of Imola (ITA), and an inaugural visit to one of the continent’s best-known circuits, before heading to Spa-Francorchamps (BEL) on 11 May, and then the 24 Hours of Le Mans on 15-16 June. Meanwhile IMSA heads to the world famous Long Beach street track for its first sprint race (100 minutes) of the season. A second-place finish in the brand-new LMGT3 class for the Heart of Racing (HoR), and third for D’station Racing, made Aston Martin the only one of the nine GT manufacturers present to score a WEC double podium finish at the season-opening 1812km of Qatar in March. It means both teams arrive in Italy in strong form.
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