On October 13 at the Jumeirah Mina Al Salam, Fusion Live Dubai 2025 will enable participants to share insights, tackle challenges, and shape the future of automotive retail in the Middle East. The event highlights the capabilities of Fusion, an end-to-end Automotive Retail Platform (ARP) launched in the Middle East by Keyloop in June at Mobility Live, Dubai. Fusion helps motor retailers across the Middle East manage and optimise the full vehicle sales and aftersales process – from initial enquiry through to ownership and retention. Built upon four distinct ‘domains’ – Demand, Supply, Ownership and Operate – the ARP covers all key functions within a dealership business. Participants of Fusion Live Dubai 2025 will discover how to bolster their business success through live keynote speeches by Tim Smith and Adrian Nash, Chief Strategy and Product Officers at Keyloop, and Jane Smith, Chief Data and AI Officer at ThoughtSpot. Monzer Tohme, Managing Director MEA & APAC, Keyloop said: “Fusion offers a compelling solution designed to deliver measurable value to our customers. It enables a connected, data-driven approach that builds trust, drives revenue, and fosters lasting customer loyalty. We’re proud to showcase the capabilities of our ARP, and we look forward to welcoming thought leaders to share their insight with dealers across the Middle East.” Fusion Live Dubai 2025 is part of a global series of events that kicked off in London on June 17, followed by Milan and Montreal in September, with more major cities to follow.