The exhibition runs until 8 September at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi, and provides an opportunity for regional prospects and enthusiasts to familiarise themselves with the long-anticipated pick-up truck during its first public display. Participants and visitors will also have the opportunity to explore the rest of the INEOS Grenadier lineup throughout the event.

Sales of the INEOS Grenadier in the UAE are managed through the official retail partner, Adamas Motor Group.

Combining rugged British spirit and design with German engineering precision, the INEOS Grenadier 4X4 is a tough, go-anywhere vehicle with best-in-class off-road capability, paired with the modern comfort, refinement, and quality standards expected by today’s drivers.

INEOS Grenadier Quartermaster

The new Quartermaster is the latest addition to the Grenadier family and is the largest model in the current line-up. Blending the original design with the practicality and versatility of a pick-up truck, it is named after the British Army officer responsible for the supply and distribution of provisions. With a wheelbase of 3,227mm, 305mm longer than the Grenadier Station Wagon, the Quartermaster’s extended chassis allows it to accommodate a large and versatile cargo area, capable of carrying a load of up to 835kg and effortlessly transporting a standard euro pallet. 

Like the Grenadier Station Wagon, the backbone of the Quartermaster is a full box-section ladder frame chassis, with heavy-duty solid beam axles, a two-speed transfer case and up to three locking differentials. It is powered by a BMW 3.0-litre turbo-charged inline six-cylinder gasoline engine, which has been specifically calibrated for this application. Practical features include integrated roof bars, pre-wiring for auxiliary lamps and accessories, and a front bumper to sit on. An ‘open-source’ approach to accessories means owners can tailor the vehicle to their specific requirements.    

The interior combines versatility and practicality with the latest technology and exceptional comfort. Its intuitive and functional layout features physical switches that are widely spaced for easy use on the move. A central infotainment touchscreen gives intuitive access to a range of information displays and settings menus. An overhead console provides controls and switches for off-road and auxiliary controls. Hose-out rubber flooring, leather seats and numerous stowage options mean the Grenadier is ready for anything work and life can throw at it.

The new Quartermaster is priced from AED 312,000.00, with local deliveries starting by the end of the year.

Karl Hamer, Chairman & CEO of Adamas Motor Group, said: “The INEOS Grenadier has achieved remarkable success in the UAE, resonating strongly with customers who demand durability and performance in every environment. We are thrilled to build on this success with the debut of the new Quartermaster pick-up truck at ADIHEX 2024. I am confident that this vehicle will not only meet but exceed our customers’ expectations, especially when paired with the exceptional ownership experience and care provided by Adamas Motor Group.”