Following the opening of a new INEOS Automotive Middle East head office in Dubai in September 2025, INEOS Automotive’s range of purpose-built off-road vehicles will be showcased at a boutique pop-up showroom in Dubai Design District (D3) from 1 to 14 December. The partnership represents a new chapter for the brand in the UAE, with AGMC supporting growth within the region through its experienced sales team, aftersales network and in-depth market knowledge. All existing and future INEOS Automotive customers in the UAE will be able to have their vehicles serviced by AGMC’s highly-trained team of technicians as of December 2025. As part of the celebrations for the launch of the relationship, the INEOS Grenadier 4X4 line-up will be showcased at the pop-up showroom, where AGMC will also host the regional debut of the portal axle INEOS Grenadier Trialmaster X LETECH. With a specialist conversion developed by German off-road specialists, LETECH, the new addition to the growing Grenadier line-up promises to be a game-changer for off-roading enthusiasts within the Middle East. Commenting on the partnership, Dr. Andreas Schaaf, Group Director, AlBatha Automotive Group, said: “The Ineos Grenadier is a perfect fit for AGMC and the UAE market – we understand the importance of the 4X4 segment here and in the wider Middle East. We serve discerning drivers who seek the performance, comfort and rugged style the Grenadier offers. Our decades of experience means our sales team has excellent brand knowledge and our aftersales network will ensure the relationship we have with our customers doesn’t end when they pick up the keys and drive away.” Dan Balmer, Regional Director of INEOS Middle East & Africa, added: “The Middle East is a very important strategic market for the brand. With the passion for off-road driving and appreciation for premium quality vehicles both integral to UAE driving culture, INEOS Automotive is taking the next key steps essential for continued growth and success. We can’t wait to see more Grenadiers on UAE’s roads, mountains and dunes.” This new chapter for INEOS Automotive in the Gulf region follows other significant moves for the brand as it continues to invest in its global growth strategy. It recently also opened a new Americas head office in New Jersey, USA, marking a significant milestone for the company in its biggest sales market.

Available in three trim levels, the Grenadier station wagon range includes the five-seat Fieldmaster edition, with its refined leather interior, 18-inch alloy wheels and safari windows for a more authentic driving experience. Designed with extreme off-roading in mind, the Trialmaster is made for the dunes with BFGoodrich All-Terrain tyres, exterior utility belt, interior utility rails, access ladder, compass with altimeter and auxiliary battery. The base model Grenadier, meanwhile, is the versatile family workhorse that is equally at home on the school run as it is on weekend adventures. The Quartermaster pick-up, which will be displayed for the first time in the region at D3, is also available in both trims. While the Fieldmaster is designed for comfort, the Trialmaster is the adventurer in the line-up. The standard Quartermaster comes with an array of features for active families as standard, such as permanent four-wheel drive, as well as off-road and wading modes. Rounding out the Grenadier line-up is the limited-edition INEOS Grenadier Detour, courtesy of the brand’s bespoke special division, Arcane Works. The very first Arcane Works edition Grenadier to be showcased in the Middle East, and limited to just 200 vehicles, the Detour takes ultimate Grenadier off-road capability and enhances it with unmistakeable British design and craftsmanship. Hand-finished in the UK, the Detour boasts exclusive features such as Arcane Works fine grain leather trim seats, in charcoal and flint, 18” Arcane Works alloys, and a silky cashmere wool headliner. All variants of the INEOS Grenadier are powered by the award-winning 3-litre turbocharged inline-six-cylinder BMW B58 petrol engine, producing 282 hp (286 PS) at 4750rpm, and 450 Nm of torque between 1750 and 4000rpm.