“INFINITI BEYOND marks a bold step in transforming how we engage with our customers and deliver a holistic experience,” said Albert Khreiche, Managing Director, INFINITI Middle East.” The program seeks to create a bespoke and long-lasting relationship with our customers, while cultivating a community where they feel supported, connected, and part of something greater. It’s about making INFINITI not just a brand they drive, but a brand they exceptionally experience.”

As part of the launch, INFINITI also debuts its dedicated mobile app, which serves as the digital gateway to the entire INFINITI BEYOND experience, including membership access, wellbeing benefits, connected services, and upcoming experiences. The app ensures that the full ecosystem lives where customers need it most: in their hands, every day.

With INFINITI BEYOND and its companion app, the brand sets a new benchmark for luxury mobility in the region, elevating every moment of ownership into a connected, meaningful experience.