From its earliest years, Itala built a reputation around engineering excellence and motorsport success. Early models like the Itala 16 HP and Itala 24 HP quickly proved their strength on the road and on the track, helping the brand gain credibility across Italy and beyond. A major breakthrough followed with the Itala 100 HP, a race focused machine that dominated the 1905 season and secured victory at the Coppa Florio.

Racing success continued with the legendary Itala 35 45 HP, which achieved global fame after winning the historic Peking to Paris race in 1907. This victory transformed Itala from a national manufacturer into an international symbol of reliability, endurance, and performance, capturing worldwide attention through detailed media coverage of the journey.

In the years leading up to World War I, Itala expanded its lineup with advanced and luxurious vehicles. Models such as the Itala 50, Itala 51, and the six cylinder Itala 55 reflected the brand’s focus on refinement and cutting edge technology. The company also introduced innovative engineering solutions like the avalve engine, delivering quieter operation and up to 25 percent better performance compared to rivals.

Despite technical brilliance, financial challenges began to surface. Later attempts to revive the brand included the technically advanced Itala 61 and experimental single seaters like the Itala 11 and Itala 15, both of which remained prototypes due to high production costs. Continued restructuring failed to stabilize the company, leading to Itala’s final closure in 1934.

Now, with its 2026 revival, Itala’s story enters a new chapter, one that could redefine how a historic luxury brand fits into the modern European automotive landscape.