From the moment you set eyes on the Jeep Itihad Special Edition, its striking exterior tells a story of unity and natural beauty. The vehicle is adorned with the custom Colour of Unity—a paint formulation that is far more than a mere finish. Jeep tasked Emirati presenter and social influencer Alyaziah Obaid with an inspiring mission: to traverse all seven Emirates in a Jeep Wrangler Rubicon 392 and collect sand samples from the diverse landscapes.

These samples were then meticulously analyzed and blended by Jotun’s color experts, resulting in a singular shade that mirrors the warm, earthy tones of UAE deserts. The Colour of Unity not only accentuates the Jeep’s rugged silhouette with smooth, flowing lines and bold accents but also symbolizes the nation’s diverse natural heritage and the spirit of togetherness. Every curve and detail of the IEtihadSpecial Edition is elevated by this custom color, turning an everyday off-roader into a statement of patriotism and adventure.

Step into the cabin of the Jeep Itihad Special Edition, and you are greeted by an interior that harmoniously blends modern comfort with rich Emirati tradition. The design pays homage to local heritage by incorporating authentic elements that celebrate the region’s cultural legacy. Premium Sudou fabric, a traditional textile renowned for its texture and significance, upholsters the seats, imbuing the space with warmth and elegance.

Intricate stitching, along with an embossed Itihad logo, is thoughtfully applied to the seating surfaces, serving as a constant reminder of the vehicle’s patriotic roots. The dashboard and trim feature subtle nods to classic Sadu patterns, seamlessly integrating traditional craftsmanship with contemporary design. These carefully curated details create an inviting and luxurious environment that not only offers superior comfort but also allows occupants to feel deeply connected to the spirit and history of the UAE.

While its exterior and interior honor the rich cultural heritage of the UAE, the Jeep Itihad Special Edition is equally committed to delivering a cutting-edge driving experience. At the core of the cabin lies a sophisticated touchscreen infotainment system, offering seamless access to navigation, entertainment, and real-time vehicle diagnostics. With support for Apple CarPlay and Android Auto, connectivity is intuitive and effortless.

Advanced driver assistance systems (ADAS) are integrated to provide enhanced safety features such as adaptive cruise control, lane-keeping assist, and automated emergency braking. Moreover, smart connectivity options enable remote monitoring and control via a dedicated smartphone app, ensuring that modern conveniences are always at the driver’s fingertips. This harmonious marriage of state-of-the-art technology with heritage-inspired design ensures that the Jeep Itihad Special Edition is as forward-thinking as it is a celebration of tradition.

Beneath its artistically patriotic exterior, the Jeep Itihad Special Edition remains a testament to Jeep’s legendary performance and rugged capability. Built on the time-honored 4x4 platform of the Wrangler, this special edition is engineered to conquer the most challenging terrains—from the vast, sandy expanses of the desert to the winding, urban roads of the city.

The enhanced suspension system and robust drivetrain ensure that the vehicle delivers a smooth yet exhilarating ride, whether you’re embarking on an off-road adventure or cruising along the highway. The Etihad Special Edition preserves the performance heritage of the Wrangler, offering reliable power, exceptional handling, and the indomitable off-road prowess that Jeep enthusiasts have come to expect. In every mile traveled, the vehicle not only exemplifies mechanical excellence but also stands as a tribute to the spirit of exploration and freedom that defines the Jeep legacy.

The Jeep Itihad Special Edition occupies a unique niche in the automotive market, seamlessly blending performance, technology, and cultural significance. As a limited-edition model, it offers Jeep enthusiasts the opportunity to own a vehicle that is both a high-performing machine and a vibrant symbol of national unity. Jeep Middle East has extended the reach of the Colour of Unity beyond this special edition; it is also available as a customizable option for any Jeep owner looking to pay tribute to the UAE by transforming their vehicle with this exclusive hue.

Additionally, Jotun has launched the Colour of Unity as an exclusive wall paint available across their UAE stores, allowing the nation’s unique spirit to be celebrated in homes as well as on the road. As Yara Maroun, Head of Marketing Communications for Jeep Middle East & Africa, aptly states, this initiative is a heartfelt thank you to the people of the UAE, a tribute to the nation’s extraordinary journey, and a celebration of its enduring spirit. While the niche appeal demands the highest standards of quality and authenticity, the multifaceted customization options position the Etihad Special Edition favorably in a market that values both performance and cultural identity.

The Jeep Itihad Special Edition is more than a mere vehicle; it is a moving tribute to the UAE’s rich heritage, vibrant landscapes, and the unbreakable spirit of unity. By merging innovative design, traditional craftsmanship, and modern technological advancements, this special edition offers an unparalleled driving experience that resonates with both the heart and the soul. For those who seek adventure, performance, and a deep connection to national pride, the Jeep Itihad Special Edition stands as a unique and compelling symbol of what it means to be part of a united and dynamic nation.