This summer, the Mercedes-Benz Brand Center at Dubai Design District (d3) invites visitors to immerse themselves in “The Summer Escape”, a curated series of immersive events, workshops, and cultural experiences running throughout July, August, and September. More than just an automotive destination, the Brand Center transforms into a vibrant lifestyle hub where design, wellness, entertainment, technology, and gastronomy come together in one sophisticated space.
The Summer Escape offers something for every age and interest. Guests can indulge in seasonal menus and refreshing beverages while exploring the stunning art installations set across the venue and AMG Kaffeehaus and enjoying summer shopping opportunities with Lumena Maison, Surf House, Loud Mood, Codee 11 Art, Narae, By Almeeth and more. Children and families are welcomed with an engaging series of educational and creative workshops — from juice mixology and chess training to coloring experiences and the “Color My Future Mercedes” activity. Meanwhile, wellness seekers can begin their day with sunrise Pilates or enjoy calming yoga and meditation sessions under the natural light of the center’s open architecture.
Cultural moments are woven throughout the program, including live discussions on music trends, screenings of major sporting events like the British and Belgian Formula 1 Grand Prix, and a decadent chocolate and coffee pairing workshop to celebrate World Chocolate Day. For gaming enthusiasts, high-energy PlayStation tournaments featuring FC25 and Gran Turismo will unfold on the Town Square’s massive screen, drawing in a vibrant community of competitive players and fans. Visitors are also invited to take part in a center-wide smartphone photography challenge — “The Brand Center is Yours” — where they can submit their best photos of the space for a chance to win exciting prizes, with winners announced in September.
Commenting on the summer program, Benoit Turibe, Director of Programs and Chief Curator at the Mercedes-Benz Brand Center, said: “This summer, we’ve reimagined the Brand Center as a refreshing and colorful escape destination in the heart of the city...a space of discovery to escape the heat and engage in curated experiences that reflect the spirit of Mercedes-Benz. From motorsport to mindfulness, and from culinary creativity to youth engagement, The Summer Escape is about offering more than just a visit — it’s about creating lasting moments.”
Since its opening, the Mercedes-Benz Brand Center has redefined what a modern luxury lifestyle brand experience looks like. With features like the iconic Car Wall, the immersive Maybach Lounge, and the Mercedes-Benz Off-Road Experience Center, the center has quickly become a symbol of automotive excellence, design innovation, and cultural engagement in the UAE. Built with sustainability in mind — from solar-powered energy systems to a full showcase of all-electric EQ models — the facility also reflects the brand’s future-forward vision.
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