Mercedes confirmed it will stage seven world premieres within just three months, signaling a fast paced launch strategy. The updated Mercedes Maybach S Class is set to debut in March, while the AMG GT 4 Door is also scheduled to arrive later this year. Looking further ahead, the AMG GT SUV will follow in 2027, alongside the highly anticipated G Class Cabriolet.

The numbers behind the rollout are even more impressive. Mercedes plans to introduce 16 new models in 2026 alone. Six of those will be fully electric vehicles, while the rest will rely on internal combustion engines. Many of these launches will fall under the brand’s Top End category, meaning buyers can expect multiple S Class variants, additional Maybach editions, and new AMG performance versions.

Electric innovation will play a major role in this expansion. A refreshed EQS is expected to feature updated lighting, an advanced 800 volt electrical system, and a revised powertrain that combines improved battery technology with more efficient electric motors. In addition to flagship models, Mercedes will also expand its Core lineup in 2026 with five new combustion powered vehicles and three electric options. Entry level buyers will see both a new internal combustion model and a new electric model joining the CLA and GLB, possibly hinting at a redesigned GLA.

In 2027, Mercedes will continue the momentum with 14 additional models, three of which will be fully electric. Most of these will strengthen the Core portfolio, while Top End updates may include a refreshed SL. The company also confirmed plans for a long wheelbase GLE tailored for specific markets.

While the product roadmap looks ambitious, the financial picture tells a more cautious story. Mercedes reported adjusted earnings before interest and taxes dropping from $16.3 billion in 2024 to $9.7 billion last year. The decline was linked to challenges in China, trade tariffs, and currency pressures.

Despite the downturn, the company highlighted progress in reducing research and development costs tied to future vehicle architectures and advanced technologies. However, investors may not welcome the proposed dividend cut. The new dividend stands at $4.15 per share, down from $5.10 previously.

Even with financial headwinds, Mercedes appears committed to aggressive expansion across combustion, hybrid, and electric platforms. The coming two years will likely define how well the brand balances innovation, profitability, and global demand in an increasingly competitive luxury market.