In a move to bolster customer service and satisfaction, MG Motor Middle East launched a regional Call Centre (600 55 1924) on 1st August. This initiative aligns with MG's mission to deliver high-quality service and customer satisfaction, demonstrating a commitment to understanding and addressing the unique needs of customers across the region. The Call Centre (600 55 1924) will provide tailored support for local markets and aims to enhance quality through direct engagement and customer feedback driving continuous improvement.
The Call Centre (600 55 1924) will serve a wide range of markets across the Middle East and North Africa, including GCC countries (UAE, Saudi Arabia, Kuwait, Oman, Qatar, and Bahrain), the Levant (Iraq, Lebanon, Jordan and Palestine), and North Africa (Morocco and Algeria).
The new Call Centre (600 55 1924) offers customers multiple support channels, including phone, email, providing flexibility in how they seek assistance. While dealerships will continue to offer landline support, the Call Centre (600 55 1924) will elevate the customer experience through regular follow-ups and feedback collection. Additionally, it will play a key role in identifying areas for improvement by analysing customer behaviour and preferences ultimately delivering a more personalised experience.
Customers contacting the Call Centre (600 55 1924) will benefit from comprehensive enquiry management, as the centre will coordinate with dealerships and other departments to manage the process from start to finish. The Call Centre (600 55 1924) follows strict data security protocols to protect customer information, providing peace of mind alongside. Additionally, customers can receive expert advice on a wide range of topics, from technical support to service schedules, ensuring they have access to reliable and knowledgeable support.
Tom Lee, Managing Director of MG Motor Middle East, said “Today, we are launching our regional Call Centre (600 55 1924) to as an effort to further elevate our customer service across the Middle East and North Africa. The centre will provide multi-channel support and gather valuable feedback from our customers and address regional needs more effectively. Our aim is to offer a more personalised experience and continuously enhance our service based on genuine customer insights.”
The launch represents a significant advancement in MG Middle East’s commitment to delivering exceptional customer service. By providing tailored support and collecting valuable feedback, the Call Centre (600 55 1924) is poised to enhance the customer experience and drive continuous service enhancements across the region.
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