The announcement took place at Champs Sports Club UAE, Festival Plaza, in Dubai, on Saturday, 24th May, with a special test drive station offering up to a month-long Polestar UAE test drive. The brand has already attracted huge interest with its Polestar 2, 3, and 4 model range, which seamlessly blends sustainability with luxury. Visitors also enjoyed shooting hoops, a Padel tournament, gym membership giveaways, and more. 

Our partnership with Champs Sports Club UAE is a strategic move to expand Polestar’s customer base by connecting with new audiences who share a passion for innovation, performance, and sustainability, said Krishn Latchan, Head of Retail Polestar UAE at Al-Futtaim Electric Mobility. Polestar UAE is committed to supporting the UAE’s 2030 vision of increasing electric vehicle adoption by promoting awareness and accessibility through community-driven engagement. By aligning with like-minded organizations such as Champs Sports Club, we’re able to bring the benefits of EVs to more people across the nation. This partnership complements key initiatives such as our soon-to-open [Q3-2025] Polestar Showroom in Abu Dhabi and the new Test Drive Center in Marsa Boulevard, Dubai Festival City - both aimed at making EVs more approachable and integrated into everyday life.

The collaboration reinforces both brands by highlighting their shared values. By working together to promote the electric vehicle market, the partnership represents a wider strategic move as the UAE continues its shift towards sustainable transport as part of its ambitious Vision 2030 strategy.

I am proud to be Polestar UAE’s first Brand Ambassador and for Champs to partner with the company to support its goals, said Fadi El Khatib, Founder of Champs Sports Club UAE. This role will allow Champs to become a platform to promote the benefits of electric mobility with like-minded people within the UAE’s fitness community while raising awareness of the issue among the wider public. I am deeply passionate about the potential of electric vehicles to transform our lives for the better. This is a message that needs to be heard by as many people as possible, and fitness is a great way of opening the conversation up to a broader audience.

This is the first of several exciting new announcements from the brands, including the opening of new showrooms, the expansion of services, and innovative new initiatives aimed at enhancing customer experiences and promoting electric mobility.