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  3. Ram #1 Industry Brand J.D. Power Initial Quality Study

Ram #1 Industry Brand J.D. Power Initial Quality Study

03 Jul 2024
  • What are the key factors behind Ram's consistent top finishes in the IQS rankings?

Ram outperformed every brand in the J.D. Power 2024 U.S. Initial Quality Study (IQS), remaining as the only truck-exclusive marque ever to do so.

Ram Dominates IQS with Historic Wins

Ram Dominates IQS with Historic Wins

The result adds to an extraordinary string of top IQS finishes by Ram, which has ranked among the three leading brands in the industry four times in the last five years – a record that includes a first-place standing in 2021, the first such achievement by a truck-exclusive brand in the benchmark study’s history.

Capping this year’s performance is the Ram 1500’s win in the Full-size Light Duty Pickup segment, and a third-place finish among Heavy Duty Pickups for the Ram 2500/3500.

“This recognition is particularly uplifting because our customers are extremely demanding,” says Ram-brand CEO Chris Feuell. “Satisfying them to the point where we rise above every other brand in the industry is testament to the boundless creativity of our designers and engineers, and the unwavering dedication of our assemblers and dealers.”

Such results mark greater significance because this year’s study featured new metrics that better captured the voice of the customer.

“Stellantis brands have enjoyed top IQS rankings for several years,” noted Bill Kendell, Senior Vice President-North America Customer Experience at Stellantis. “But to achieve what Ram has achieved in this year’s study, with its broader scope, is a clear demonstration that our team can and will deliver on the mission statement of our organization: Every Customer Counts, Every Journey Matters.”

Added Kendell: “For us, this new study marks a new beginning. We will use our past successes to build a better future for our customers.”

Ram Truck: 

In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks - the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster - the Ram brand builds trucks that get the hard work done and families where they need to go.

Ram continues to outperform the competition and sets the benchmark for:

• Best-in-class standard horsepower

• Segment-first 1,000 lb.-ft of torque with Cummins Turbo Diesel

• Most luxurious: Ram 1500 Tungsten with real metal and leather elements and a new 14.5-inch Uconnect touchscreen

• Best ride and handling with a double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level, four-corner air suspension

• Best-in-class available rear leg room

• The most cargo space available in any traditional full size cargo van

• Most capable full-size off-road pickup – Ram Power Wagon

• Most awarded light-duty truck in America

• Highest owner loyalty of any half-ton pickup

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