Throughout 2025, Goodwood was at the heart of an international celebration of Phantom’s legacy. The festivities included the debut of the Phantom Centenary Private Collection, described as the brand’s most complex and ambitious project yet. Guests from around the world gathered to see rare Phantoms and special commissions created for the occasion, each one showing off unique touches only Rolls Royce can deliver.

This year also honored legendary Phantom owners from the past. The brand spotlighted the creative minds in art and music who have chosen a Phantom as their own personal statement. The centenary brought a wave of high profile commissions, with new Phantoms for 2025 reflecting both modern luxury and a century of tradition.

Marking 100 years of Phantom was more than just looking back. In 2025, Rolls Royce announced an expansion at its Goodwood headquarters, unlocking even more opportunities for customization and bespoke design in future Phantoms. The company’s focus on craftsmanship remains, but with a new emphasis on advanced technology and sustainability.

The centenary collection sets a new benchmark for what’s possible with Rolls Royce, combining historic elegance with the latest in automotive engineering. This moment is a springboard for the next era of Phantom, keeping the spirit of luxury and innovation alive for another century.